Brand Management

The Wednesday Update including: the million dollar tweet, the don'ts of social media and video ads on Facebook

Liam Dowd, (Dec 18, 2013)

The million dollar tweet, the don'ts of social media and video ads on Facebook

Insightpool Guest Blog: Will the Real Social Media Director Please Stand Up?

Liam Dowd, (Dec 11, 2013)

Who owns social in your company? Take a look at the variety of different ways companies describe the role of the Social Media Director.

Practitioner Interview: Nicola Green, Director of Communications & Reputation at O2 (Telefonica UK)

adaptive, (Dec 11, 2013)

A creative, energetic and self-motivated person with significant experience in both PR and marketing activity.

How Mastercard drives brand engagement

nickjohnson, (Nov 21, 2013)

MasterCard now brands itself as a "technology company and payments industry leader". Set up in 1966, the company is now one of the leading payments...

General Mills got closer to their customers for better marketing

nickjohnson, (Nov 20, 2013)

General Mills is one of the world's largest food companies, with some of the most recognisable brand names in America under their umbrella - from...

Internal Barriers: Fewer Silos = More Success

Conference Recording, (Nov 12, 2013)

Build Unique Customer Experiences

Conference Recording, (Nov 12, 2013)

Communications Strategy: Right Time Right Place

Conference Recording, (Nov 12, 2013)

How to integrate mobile into social media strategies Part 2: Capture your customers on the move

adaptive, (Oct 29, 2013)

Communicate the right messages to mobile consumers at the right time and place so that they actively engage with your brand.

Practitioner Interview: Kelli Carlson-Jagersma, Vice President Internal Collaboration, Wells Fargo

adaptive, (Oct 22, 2013)

Kelli Carlson-Jagersma leads Wells Fargo enterprise collaboration efforts and the group focused on educating teams on ways to utilize social media...

Nielsen’s ‘cross platform campaign rating system’ launches - attracts first big name customers

nickjohnson, (Oct 16, 2013)

We mentioned last week that Nielsen were launching a new ‘cross-platform’ campaigns rating system in the UK, in an effort to remain relevant in a...

Employee Advocates: A major source of sentiment that's often overlooked

adaptive, (Oct 15, 2013)

Corporations often focus their attention on developing positive sentiment outside of their organisations, when their own employees can be a major source of brand advocacy

Peacemaker, Navigator, Student: The Marketer to 2015: Introduction

nickjohnson, (Oct 9, 2013)

“Things are being transformed quite significantly - [they] are changing and accelerating fast.” Marketing and communications are in a state of...

Sparkcentral Guest Blog: Crisis Management with Social Media

adaptive, (Oct 8, 2013)

Every business has their own definition of exactly what constitutes a crisis. So it follows that Crisis Management over social media will also have multiple – and varied – meanings to different people

Part Three: How to deliver targeted social messages by localizing, segmenting and personalizing your social media engagement strategy

adaptive, (Oct 8, 2013)

Engage your customer by speaking to them in the language that they prefer.

Practitioner Interview with Alon Waisman, Social Media Operations Manager at GoDaddy.com, on their future social strategy

adaptive, (Oct 8, 2013)

GoDaddy is the world's largest domain name provider and web hosting provider focused on helping small businesses grow larger. We hear from Alon who heads their Social Media Department.