Brand Management

This week’s Wednesday update with f-commerce, Reckitt Benckiser's Facebook-only product launch, and gamified pizza orders

adaptive, (Feb 15, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… 15% increase in revenue with Facebook app [A]s the number of Facebook commerce apps grows, choosing the ...

Turn critics into advocates

adaptive, (Feb 15, 2012)

Everybody gets criticized on social media. It’s common sense; sometime someone’s going to offer a review that’s less than complimentary. One hairdresser I knew had a laptop in his reception...

This week’s Wednesday update with M&S on TV, video ads and Starbucks AR

adaptive, (Feb 8, 2012)

This week we give you 9 key tips to make your Twitter account more engaging, insight on Ford's efforts to deliver better customer service over social media, M&S's foray into smart TV...

Social Law: Social Media Regulation and Policy

adaptive, (Jan 19, 2012)

The days of anything goes within the social media space are gone. Regulation and legislation now have a profound influence on your company’s social media policyIn the 1990s and early part of ...

The Long Tail of Social Media

adaptive, (Jan 17, 2012)

Establishing that social media is good for contacting many customers en masse is easy. It can catch a lot of people and its appeal is broad. Except when it isn’t. Many businesses are finding t...

The challenge of KPIs: developing a new set for social

adaptive, (Dec 21, 2011)

Organisations can often focus obsessively on their KPIs. The success or failure of an initiative is determined by progress against one or more established indicators. But social media has lain wast...

This week's Tuesday Update, with BMW, f-commerce and Zynga

adaptive, (Dec 20, 2011)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Social media recommendations lead to purchases A new report that has also been turned into a great i...

The power of social reviews: It’s good to share

adaptive, (Dec 15, 2011)

Pioneered by Amazon and now adopted by every online retailer, reviews and recommendations have become a familiar sight right across the Internet. With Facebook removing its reviews tab, how should ...

Social media reputation monitoring

adaptive, (Dec 14, 2011)

Thanks to the rise of social networks, companies can now actually measure their reputation and the sentiments towards them without doing any hard empirical research. Which tools can do this? And ho...

OPINION: What is Gamification, and should you bother finding out?

Anonymous, (Dec 13, 2011)

What is Gamification? So what is gamification? It is a question that increasingly being asked by marketers around the world. Is it just ‘buzz’ word that’s fashionable for the time being, or ...

Made by Us: How Dell leverage consumer interaction for product development

Nick Johnson, (Dec 6, 2011)

Already Dell is using social media to define its new products with the help of the social networks its customers are a part of. How far will this level of consumer interaction influence future prod...

The point of Google+ pages, Samsung's gamified corporate website and Lemsip's innovative new campaign

Nick Johnson, (Nov 8, 2011)

Hi everyone, Welcome back to another dose of social media news, analysis and best practice. Straight to it: What's the point of Google+ pages? Yesterday Google announced their long sought-afte...

Verizon's social customer service; Burberry on social publishing; best practice b2b social media

Nick Johnson, (Oct 4, 2011)

Good morning/afternoon everyone, Hope you're all having a wonderful day! Plenty to get through this week: from key learnings on b2b social media; to an interview on how Verizon use social med...

The positives and negatives of Facebook's new features, gamification and crisis comms

Nick Johnson, (Sep 27, 2011)

Hi everyone, First off apologies for last week. We moved servers and managed to screw up our blog at exactly the wrong time (ie roughly one minute after sending the Tuesday Update). For those of...

Obama Joins Foursquare

Nick Johnson, (Aug 23, 2011)

A few weeks ago, popular location-based networking site Foursquare, announced they had reached the 10 million member plateau. Last week, President Barack Obama decided he too wanted to join the pa...

Nike's NBA campaign; the stupidity of (some) hotel chains and a surprise about integrated marketing

Nick Johnson, (Jun 14, 2011)

Hi all, Before we get to this week's articles, a request. We're currently putting together an in-depth, 60+ page report on social media impact measurement. As part of the report, we have put togeth...

video interviews - how to create an employee social media strategy that doesn't ruin your reputation

Nick Johnson, (Jul 21, 2010)

Hi everyone,Today I thought I'd share some of the video interviews that Served Fresh Media conducted for me on site at the US Corporate Social Media Summit. I've picked three  - there are fiftee...

Loic LeMeur on the wrong terminology

Nick Johnson, (Jul 8, 2010)

Great video from Loic LeMeur on how the use of particular vocabulary is symptomatic of the wrong approach to social media. If you're talking about "impressions, impressions, impressions" and "camp...

Using Twitter in your company - advice from Samsung

Nick Johnson, (Jul 7, 2010)

Just back from holiday and thought I'd share some more media from the conference last month. First up, some slides from the wonderful Esteban Contreras, who is Social Media Manager from Samsung Ele...

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