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How machine learning could give KPIs new meaning
How machine learning could give KPIs new meaning, (How machine learning could give KPIs new meaning)
Machine learning can help companies to identify entirely new metrics for a fast-changing market, writes Tom Bacon
Understanding Customer Behavior Through Demand-Based Analytics
Understanding Customer Behavior Through Demand-Based Analytics, (Understanding Customer Behavior Through Demand-Based Analytics)
Demand-based analytics promise a step-change in travel brands’ capabilities, unlocking huge insights that will allow brands to better target consumers, build superior products and adjust faster to changing patterns.
3 ways to edge closer to destination personalisation
3 ways to edge closer to destination personalisation, (3 ways to edge closer to destination personalisation)
Weather related promotions, considering the last search, and going for a ‘majority fit’ are all ways that travel suppliers can enhance their personalisation efforts, writes Tom Bacon