Clinical
You Can’t Hide from the Patient
UCB’s CMO, Iris Loew-Friedrich, on how the total proliferation of a patient-centric culture is the only way to make progress.
More Clinical Articles
Clinical
Being Clear about Patient Needs in Psoriasis
Findings from a global survey of psoriasis patients has given Novartis new insights into the unmet needs of the disease.
Clinical
Winning the Most Important Game
Jack Whelan puts his faith in science and exemplifies the best of patient advocacy.
Clinical
The Patient Data Gold Rush
Technology that can mine the clinical patient data that already exists is finally available - now is the time to speculate to accumulate.
Clinical
Quality of Life is the Ultimate Endpoint
Could Quality of Life be the answer to a broken model in which too much money is misspent and wasted?
Clinical
The Proliferation of Pathways in Oncology
Anna Forsythe and Scott Shortenhaus give their view on the growing role of clinical pathways in oncology.
Clinical
Connecting with Patients via Compelling Content
Robert Kroes and Elizabeth Mascherino discuss the newly-launched Lilly TrialGuide and what makes it unique.
Clinical
Meeting the Information Needs of Patients
Pfizer's Craig Lipset on new efforts to drive clinical trial recruitment in the digital age.