Access and Evidence
Putting The I in Pills
Individualised medicine has so far failed to live up to the hype but innovations in the field are on the cusp of disrupting the way pharma and healthcare develop and provide treatments.
More Clinical Articles
Clinical
Bringing the Clinical Trial to the Patient
In-home visits are making clinical trials more convenient for patients - and more productive for research companies
Clinical
Strictly Pushing Limits
TV dancing star and MS ambassador, Trishna Bharadia talks about transforming trials, championing caregivers and managing expectations
Clinical
Communicate Your Way to a Better Patient Experience
Making patients feel part of the team during a clinical trial can transform the trial experience for the better
Clinical
Active Partners in Research
GSK are tapping into their consumer division's skill of capturing consumer insights - could FMCI (Fast-Moving Consumer Insights) be the way forward?
Clinical
You’ve Got to Mean It
Patient involvement in research is increasing but pharma needs to get serious to create genuinely meaningful relationships.
Clinical
The Art of Mastering Adaptive Engagement
The age of consumer empowerment is in full force and the industry must respond and adapt to customer engagement.
Clinical
My Device, Your Data: The Concept of BYOD
Harnessing patients’ own smartphones as part of a trial is a growing trend but the road to full adoption may be a little bumpy.
Clinical
Diversity Dilemma
Industry efforts to increase diversity in clinical trial populations are starting to pay dividends.
Clinical
Breaking New Ground with Remote Trials
Kai Langel, Director, eClinicalHealth outlines the benefits of conducting remote trials. Does this spell the end of the clinic?