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Evaluating RoI for an online video campaign

Evaluating RoI for an online video campaign, (Evaluating RoI for an online video campaign)

Insights from YouTube, Trusted Places

Replacing traditional travel guides with 'The Local Scoop'

Replacing traditional travel guides with 'The Local Scoop', (Replacing traditional travel guides with 'The Local Scoop')

Ensure words, images, functionality and usability of your website resonates with guests

Ensure words, images, functionality and usability of your website resonates with guests, (Ensure words, images, functionality and usability of your website resonates with guests)

CRM and Web Development SpecialOver the last year or so, Preferred Hotel Group has been rebuilding its websites to ensure that the different groups of guests are able to find information about every aspect of their stay.

Walt Disney World Resort in 3D takes vacation planning to new heights

Walt Disney World Resort in 3D takes vacation planning to new heights, (Walt Disney World Resort in 3D takes vacation planning to new heights)

Walt Disney Parks and Resorts is leveraging the power of Google Earth to build an interactive, three-dimensional tour of Walt Disney World Resort.

LastMinuteTravel.com launches interactive campaign for web users

LastMinuteTravel.com launches interactive campaign for web users, (LastMinuteTravel.com launches interactive campaign for web users)

LastMinuteTravel.com and Dapper MashupAds have formed an online advertising alliance that beams last minute hotel, flight, vacation package, and cruise inventory to targeted travel websites in real-time.

Hotelier's Internet marketing action plan for a difficult economy

Hotelier's Internet marketing action plan for a difficult economy, (Hotelier's Internet marketing action plan for a difficult economy)

By Max Starkov and Jason PriceThe current economic environment is forcing hoteliers to rethink their marketing strategies. It is more important than ever to take on a ROI-centric marketing approach. This is the time to stick to proven marketing tactics!

Online European ad spend up 40%, gets closer to the US

Online European ad spend up 40%, gets closer to the US, (Online European ad spend up 40%, gets closer to the US)

The online advertising market in Europe was worth €11.2bn (£8.9bn) in 2007, according to a report from the Interactive Advertising Bureau (IAB) Europe.

New ad platform for the social web

New ad platform for the social web, (New ad platform for the social web)

Los Angeles-based Sometrics has launched an ad serving technology specifically engineered for the social web.

New online marketing and booking platform for independent hotels

New online marketing and booking platform for independent hotels, (New online marketing and booking platform for independent hotels)

GuestCentric Systems has launched what it describes as the first easy-to-use online marketing and distribution platform for independent hotels.

Synxis launches Asia Pacific call center

Synxis launches Asia Pacific call center, (Synxis launches Asia Pacific call center)

SynXis has recently launched its Asia Pacific Call Center, located in Singapore.

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