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Cheapflights overhauls its UK site

Cheapflights overhauls its UK site, (Cheapflights overhauls its UK site)

Filght comparison site Cheapflights has overhauled its UK site. The UK relaunch in Beta follows the full relaunch of its US site www.cheapflights.com in February this year.

Bringing a brand campaign to life via new school approach

Bringing a brand campaign to life via new school approach, (Bringing a brand campaign to life via new school approach)

Online Marketing in Travel SpecialJetBlue Airways Corporation recently introduced its "Happy Jetting" brand campaign, created to rename and refocus on the airline's strategy of delivering a "true value" experience for every customer.

Monetising user-generated videos

Monetising user-generated videos, (Monetising user-generated videos)

Online Marketing in Travel SpecialTripr.TV, a video portal that pays travellers commission for hotel video reviews, has been launched.

Linking social marketing efforts with generation of revenues

Linking social marketing efforts with generation of revenues, (Linking social marketing efforts with generation of revenues)

Online Marketing in Travel SpecialThe adoption of social media strategy is gradually gaining momentum among the travel suppliers but they are quite a few companies which are leading the pack with their proactive approach.

Leger Holidays introduces a new online social area for visitors

Leger Holidays introduces a new online social area for visitors, (Leger Holidays introduces a new online social area for visitors)

Leger Holidays, a provider of escorted tours, has launched Leger Lounge, a new online social area for visitors.

Social network industry's first "Destination Widget"

Social network industry's first "Destination Widget", (Social network industry's first "Destination Widget")

Wyndstorm Corporation has launched a social media platform, Socialframes.

"Travel 3.0 intelligent agents" offer an answer for too much content on the web

"Travel 3.0 intelligent agents" offer an answer for too much content on the web, ("Travel 3.0 intelligent agents" offer an answer for too much content on the web)

Online Marketing in Travel SpecialThe travel industry is witnessing the emergence of "Travel 3.0 intelligent agents".

Varied interpretation of "Web 2.0" results in fragmentation of functional applications

Varied interpretation of "Web 2.0" results in fragmentation of functional applications, (Varied interpretation of "Web 2.0" results in fragmentation of functional applications)

Online Marketing in Travel SpecialTravel companies have been focusing on creating rich online experiences and they continue to use "new" technologies to enhance users interaction with their websites.

Understanding the "marketing value spectrum" from an OTA's perspective

Understanding the "marketing value spectrum" from an OTA's perspective, (Understanding the "marketing value spectrum" from an OTA's perspective)

Online Marketing in Travel SpecialBeing mindful of the total cost of your investments and prioritising according to your "value spectrum" are the areas, which the online travel marketers need to focus on to achieve the desired results.

Google and Yahoo look to mobile

Google and Yahoo look to mobile, (Google and Yahoo look to mobile)

A fantastic article in USA TODAY by Leslie Cauley: -Charles Darwin famously declared that "natural selection" was Mother Nature's way of improving a species so it could advance.

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