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Kellie Cummings, (May 14, 2020)
When customers feel vulnerable, they are more inclined to scrutinise brand messages. Communicators need to adopt different strategies to avoid eroding trust, says leadership consultant Kellie Cummings
Ben Hayman, (Sep 17, 2018)
Ben Hayman of brand purpose consultancy Given says companies can and should be prepared to take stands on issues such as racism, but only if their messaging is authentic and credible
Nadine Hawa, (May 23, 2018)
As western firms rush to pull controversial ads, a new report reveals the extent of discimination against woman in the Chinese jobs market. Nadine Hawa reports
Eric Marx, (Jul 10, 2013)
Online targeted advertising algorithms can have serious reputational consequences for brands
