The Rainforest Alliance has selected ChainPoint for a "state-of-the-art software platform that creates visibility and traceability" for supply chains

Arnhem, NL – March 23, 2017

The Rainforest Alliance has selected ChainPoint, a supply chain software company from the Netherlands, to build and deliver a software platform to collect important supply chain data in many specific supply chains, including cocoa and bananas. Prior to using ChainPoint, data was stored in a number of separate applications. Now, data is collected from the start of the supply chain, all the way till finished label goods in the ChainPoint database. Over time, other agricultural products will be added to the platform, enabling even more visibility and traceability in global commodity supply chains.

“A state-of-the-art software platform that creates visibility and traceability is vital to manage the many supply chains we are active in.” explains Kiku Loomis, Director Claims, Traceability, and Trademarks at the Rainforest Alliance. “It makes our processes much more efficient, enables us to analyse data and helps us to protect the credibility of the Rainforest Alliance CertifiedTM seal.”


The new platform called Marketplace 2.0, built on ChainPoint technology, offers the following functions to the Rainforest Alliance:

• Data collection along multiple supply chains
• Interfacing with existing Rainforest Alliance systems
• Support for multiple commodities and supply chains
• Support for multiple traceability objectives, for example tracing back to certificate holder, tracing back to the country of origin, segregation, and mass balance
• Use of inventories, volume balances
• Automated transaction validation
• Registration of product conversions including ratio checks
• Management of license agreements and trademark approvals
• Support for multiple-language interfaces
• Multiple user roles


On 27 and 28 March, Rainforest Alliance and ChainPoint will present at the 5th Responsible Business Summit in New York. The subject of the session will be: “How technology can be harnessed to manage supply chain risks”. Creating visibility and traceability across supply chains is vital to reduce risks for companies such as deforestation, labour issues or non-compliance to laws and regulations. Kiku Loomis will discuss use cases and Alexander Ellebrecht, executive manager at ChainPoint, will highlight the technical side of the new Rainforest Alliance Marketplace 2.0.


The Rainforest Alliance’s mission is to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behaviour. Active in 74 nations across the globe, the Rainforest Alliance is working with forests and farmers, communities, governments and companies to conserve forests and to create sustainable livelihoods for millions of people. All stakeholders in the supply chain, large and small, including producers, suppliers, brand owners and retailers, collaborate with the Rainforest Alliance to improve sustainability and livelihoods, and preserve wildlife and forests. The Rainforest Alliance Certified™ seal is used on many everyday food and non-food products that consumers can buy in stores, supermarkets and restaurants. The seal means that Rainforest Alliance Certified™ ingredients are sourced from farms that meet rigorous environmental and social standards. Since 1987, the Rainforest Alliance has supported over 1,3m farms to protect ecosystems, workers and local communities. Through these programs, an area of 113,498,071 acres of farm and forest land is currently under sustainable management.


ChainPoint offers software for sustainable supply chains. At ChainPoint we believe that collaboration and sharing of information is crucial for the efficient production of high quality, safe and sustainably produced products. ChainPoint is a secure, online software platform to manage and share product, process and supplier information, from raw material to finished product. With our software and services we help companies improve quality and sustainability whilst reducing cost and risk. ChainPoint is active in many global supply chains, including cocoa, cotton, nuts, apparel, carpets, timber, stone, soy, feed, minerals, coffee, tea, bananas, fruit & vegetables, poultry, livestock and many more. ChainPoint software can be adapted to fit any commodity or supply chain and offers traceability, audit management, supplier assessment, (mobile) data capture, reports, analytics and storytelling.


Peter Derksen
Marketing & Communications Manager

ChainPoint B.V.
Email :
Telephone : +31 (0)26 845 3650
Mobile : +31 (0)6 2845 1841
Website :

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