Here’s a preview of what Ethical Corporation subscribers will receive in our April edition.
In a special briefing we’ll be looking at ethical brands, analyzing what it means to be an ethical brand and if you can be ethical and part of a big company.
The briefing looks into what motivates customers to engage in ethical brands, whether being a big ethical brand should be the ultimate goal and how the relationship between ethical brands and luxury end products is set to change.
April’s country briefing will present which CSR issues are big in South Africa , analyzing the main domestic challenges to business. The role of the state will be
reviewed with particular attention paid to the transformation from apartheid to open democracy and how this has affected the way companies do business and approach CR and ethical issues. They’ll be case studies from companies leading in CR in South Africa and analysis of relevant NGO and business associations.
Coming up in the Strategy and Management section next month we review how Monsanto learnt from its struggle in 1990s to introduce genetically modified produce into Europe. This is the first in new a series of case studies on companies that have made corporate responsibility mistakes in the past that have then helped change their future behaviour. Plus, we assess the impact of controversy surrounding the climate change emails leaked from University of East Anglia scientists. Do business and government actions preceding this event mean everyone really is doubting climate change?
In addition to the special briefing on ethical brands, next month's Features section will include in-depth interview with BSkyB’s CEO, Jeremy Darroch, about the power of brands. We will also look at US campaign finance and what the US Supreme court’s decision that companies can spend as much as they like on elections means for future campaigns.
Plus, April’s edition will have all the usual comment and analysis from our regular columnists, and pieces from our EthicsWatch section reviewing: Ceres’ water risks reports, Edelman’s Trust Barometer, and the current data safety protocol in place between the EU and US, now being questioned in it’s use for terrorist finance tracking.
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Editorial: Toby Webb – editor@ethicalcorp.com + 44 (0) 207 375 7575
To pre-order country briefings: Pam Muckosy – pam.muckosy@ethicalcorp.com +44 (0) 207 375 7554
Advertising: Andy Bold – andrew.bold@ethicalcorp.com + 44 (0) 207 375 7575
Subscriptions: Harshi Joshi – harshi.joshi@ethicalcorp.com or +44 (0) 207 375 7235