David Laws
David Laws
Latest posts from David:
The days of seeing the pill as the value the industry provides is gone,...
I vividly recall when I first joined the industry and my first day out with a...
I hope we are all finally agreed that doctors don’t want and don’t need...
Account Management is a proven, sophisticated tactic to work differently with...
Customer Account Plans can lead to stronger customer relationships, a focus on...
Dale Partridge, founder of Sevenly, is living proof that new, socially...
With all of the hype and attention around patient centricity and the need to...
Customer Centricity, Communities of Practice, Big Data, Patient Centricity...
I really dislike that term! Targeting. It’s not very customer centric is it?...
Segmentation and targeting remain critical ingredients for sales and marketing...