David Laws

David Laws

David Laws's picture
David Laws Thought Leader & Customer Advocate “One of my objectives is to continue to campaign and demonstrate to pharma that better business results can come from a sincere and genuine focus on customers”. David has been a serial entrepreneur, developing and running ventures in advertising and direct marketing, business television, publishing, customer contact and consulting, before joining the pharmaceutical industry in Australia about 13 years ago. The industry at that time was keen to become more ‘’customer focused’ and to improve its commercial model and David’s unique customer-orientated perspective brought fresh insights into how to work differently and better with the key stakeholders right across healthcare. Taking on new challenges in the US and Europe, as well as working globally, David has always been at the forefront of commercial model innovation. “The pharma industry is well positioned to deliver so much more value to healthcare, beyond providing pills and vaccines, but it will require a significant change in mindset and intent. The days of seeing the pill as the value the industry provides is gone, stakeholders are demanding more from pharma than ever before”. David continues to push for significant change and the redesign of the commercial approach to closer align the objectives of pharma with the needs of the healthcare ecosystem that it seeks to belong to.

Latest posts from David:

Column

Why the Current Approach to...

Jan 12, 2017

The days of seeing the pill as the value the industry provides is gone,...

Column

Time to Redefine ‘Selling’

Dec 17, 2015

I vividly recall when I first joined the industry and my first day out with a...

Column

What Information Doctors Really...

Oct 29, 2015

I hope we are all finally agreed that doctors don’t want and don’t need...

Column

7 Account Management Best...

Sep 22, 2015

Account Management is a proven, sophisticated tactic to work differently with...

Column

Getting the Most from Account...

Aug 18, 2015

Customer Account Plans can lead to stronger customer relationships, a focus on...

Column

What if We Could Be Heroes, not...

Mar 17, 2015

Dale Partridge, founder of Sevenly, is living proof that new, socially...

Column

Patient Associations are not...

Feb 9, 2015

With all of the hype and attention around patient centricity and the need to...

Column

Business model innovation...

Dec 9, 2014

Customer Centricity, Communities of Practice, Big Data, Patient Centricity...

Commercial

Targeting: Change the language,...

Oct 15, 2014

I really dislike that term! Targeting. It’s not very customer centric is it?...

Column

Time for change in segmentation...

Aug 13, 2014

Segmentation and targeting remain critical ingredients for sales and marketing...

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