Putting the e in detail

Companies that perfect their approach to e-detailing can expect to reap significant rewards

By Editor on Oct 19, 2007

Companies that perfect their approach to e-detailing can expect to reap significant rewards

For an industry increasingly in need of fresh and effective marketing strategies, e-detailing, while perhaps a bit slow to catch on, is proving to deliver some pretty impressive marketing magic. Industry-sponsored research has found that e-detailing offers higher key message retention and credibility than traditional details, as well as longer call duration, higher self-declared intent to prescribe and more productive subsequent offline sales calls.

To learn more, click here for the complete article from eyeforpharma produced in conjunction with Scrip.

Author: Lisa Roner, Editor, eyeforpharma Briefing