Guest Feature: Taking the Pulse Europe - Opportunities for Physician Marketing in the Networked European Economy

Clearly, the Internet has moved beyond a “diversion” to becoming an accepted information, education, and communication channel for almost every practicing physician in Europe to some exten

By Editor on Jun 30, 2006

Clearly, the Internet has moved beyond a diversion to becoming an accepted information, education, and communication channel for almost every practicing physician in Europe to some extent. The latest research clearly demonstrates that European physicians have embraced the Internet for professional purposes and health and pharmaceutical marketers must recognize the critical window of first mover advantage in many of these markets. In other words, there remains an opportunity to make investments and capture critical mindshare unlike the U.S. market where moving a few points of online market share may be extremely difficult, with very large established content and service providers growing each year. So, as with most sales and marketing strategies, time is of the essence.

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