Guest Feature - e-Detailing in 2006 and beyond

*Introduction - e-detailing, eDetailing, e-detail, eDetail, v-Detail, online detail…... *

By Editor on May 31, 2006

Introduction - e-detailing, eDetailing, e-detail, eDetail, v-Detail, online detail...

Whatever you call it e-detailing, v-detailing, online detailing take your pick, there has been no escaping it over the past few years. And with more people than ever who are connected with the pharmaceutical industry talking about it, it is only set to get worseor better!

I'sve been involved in e-detailing since the heady dotcom days of 2000, and have been providing solutions for the pharmaceutical industry since then. While my frustrations with how long it has taken the industry to take full advantage of e-detailing have been clear to all those who have lent me their ear over the years, I still today remain incredibly positive about e-detailing and its potential for the pharmaceutical industry. And I believe this optimism is well grounded, as this article will show.

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