Future Pharma

Following on from the Apps special report [1], eyeforpharma examines the innovative new ways pharma is using technology in the Future Pharma series. [1] http://

By Alexandra Uprichard on Apr 14, 2011

Following on from the Apps special report, eyeforpharma examines the innovative new ways pharma is using technology in the Future Pharma series.

Technological developments have been changing the way humans interact at an astounding rate over the last ten years and the advent of the iPad has created another huge leap forward. Eyeforpharma take a look at where Pharma is taking advantage of these opportunities and the new opportunities that Pharma could be getting involved with:

Over the course of the week (17th- 21st Apr), eyeforpharma will examine and assess:

- how Pharma is utilizing tablets such as the iPad 2 in both the sales process to communicate more effectively with physicians and in the clinical setting as Pharma continues to produce amazing Apps aiding in patient assessments and involvement.

-how Pharma is accessing a new high tech toolkit, to track and monitor medication, to ensure secure platforms for inter organization communication, to train reps virtually, and to innovate the R&D process

-Pharma improving patient communication and adherence via machine translation technology. Looking at how sharing information in languages other than English can foster better relations within patient groups and disease areas

-how Pharma is using gamification to make healthcare fun and where this could take the industry

-the potential of Near Field Communication and how the Pharma industry can harness this technology

-the exciting opportunities offered by the showmeapp looked at by our guest blogger Jeanne Barnett

The series promises to provide an exciting overview of where Pharma is heading over the next few years, based on technological developments in wider society.
Make sure you go to http://www.eyeforpharma.com/ from 17th April to find out what Future Pharma will look like and follow on Twitter for regular updates http://twitter.com/eyeforpharma