European Consumers Seeking Health and Pharmceutical Information

Consumers in Europe are renowned for being extremely technologically advanced in terms of online activities and technology and device ownership. But due to the lack of

By Editor on Oct 10, 2007

Consumers in Europe are renowned for being extremely technologically advanced in terms of online activities and technology and device ownership. But due to the lack of
direct-to-consumer advertising for pharmaceuticals, many pharmaceutical companies have assumed that consumers
were somewhat passive participants in the patient-physician relationship. However, according to a recent study by Manhattan Research, European consumers are
more likely to have researched health information online than they are to have participated in online dating, online
gaming or even online bill pay.

Given the propensity of European consumers to use the Internet for health and pharmaceutical information, Manhattan Research has outlined three key trends in the market that every health and pharmaceutical market must be aware of and plan for today.

To access the full white paper, please click here .