Patients and Medical
Invest in talent to protect the pharma product lifecycle
Patients can help design clinical trials to reflect the real world
Clinical trial sponsors need to work closely with patients to establish study designs that meet patient needs – from endpoints to what dec...
AstraZeneca’s roadmap to an omnichannel customer experience
Data management and governance efficiencies were at the center of AstraZeneca’s accelerated transition to an omnichannel strategy in a bid...
Digital patient engagement finalists revealed
Finalists for Pharma Awards Europe 2024 have been announced for ‘Most Valuable Digital Patient Engagement’, sponsored by Sciensus.
Cell and gene therapy: how to discover and communicate clinical worth
CGTs are often expensive, and the healthcare sector is increasingly working on a tight budget. To bolster CGT market access potential, pharm...