Pharma 2021 (formerly eyeforpharma Barcelona)
Meet decision-makers from across the entire value chain, with 2000+ leaders from commercial, marketing, digital, patient engagement and advocacy, clinical development, medical affairs, market access, RWE and more. You can’t miss it.
On the journey from pill to platform
For AstraZeneca’s Alex Bedenkov, investing more in post-pandemic medical capabilities is just the start of a far more profound organisation-wide transformation

Pharma 2021 (formerly eyeforpharma Barcelona)
Meet decision-makers from across the entire value chain, with 2000+ leaders from commercial, marketing, digital, patient engagement and advocacy, clinical development, medical affairs, market access, RWE and more. You can’t miss it.