The world’s gathering for pharma pioneers and health innovators

  • 2000+ATTENDEES
  • 200+SPEAKERS
  • 120+EXHIBITORS
  • 100%TOP 50 PHARMA
  • 87%SENIOR LEADERS
  • 9TRACKS

Returning for its 19th year.

The world is changing in front of us. The Covid-19 crisis has created one of the most challenging environments of the modern world. Never more than now has pharma had to step up.

Yet, as with every challenge comes opportunity. Bringing together healthcare’s brightest innovators and pharma’s decision-makers, eyeforpharma Barcelona 2021 is where we will set the roadmap for a new era of pharma. One where pharma, patients, providers and society are united in their efforts of greater patient outcomes.

Meet decision-makers from across the entire value chain, with 2000+ leaders from commercial, marketing, digital, patient engagement and advocacy, clinical development, medical affairs, market access, RWE and more – 2021 will the biggest year yet. You can’t miss it.

What you can expect at Barcelona 2021


eyeforpharma Barcelona is where we redefine what the pharma industry can do.

Ester Banque, Senior Vice President, Intercontinental BMS Logo Ester Banque Headshot

Past highlights from the industry leading speaker line-up:

Brent Saunders - Headshot
Allergan - Logo

Brent Saunders CEO Allergan

Paul Stoffels - Headshot
Johnson & Johnson - Logo

Paul Stoffels Chief Scientific Officer Johnson & Johnson


Angela Hwang - Headshot
Pfizer - Logo

Angela Hwang Group President, Biopharmaceuticals Group Pfizer

Belen Garijo - Headshot
Merck Group - Logo

Belen Garijo CEO of Healthcare Merck Group


Christi Shaw - Headshot
Kite Therapeutics - Logo

Christi Shaw CEO Kite Therapeutics

Kris Sterkens - Headshot
Janssen - Logo

Kris Sterkens Company Group Chairman, Europe, Middle East and Africa Janssen

Bertrand Bodson - Headshot
Novartis - Logo

Bertrand Bodson Chief Digital Officer, Member of the Executive Board Novartis

David Loew - Headshot
Sanofi Pasteur - Logo

David Loew EVP & Head Sanofi Pasteur


Sebastian Guth - Headshot
Bayer - Logo

Sebastian Guth President Americas Bayer

Julie Gerberding - Headshot
Merck - Logo

Julie Gerberding EVP & Chief Patient Officer Merck


Sir Andrew Dillon - Headshot

Sir Andrew Dillon former Chief Executive NICE

Zach Weinberg - Headshot
Flatiron Health - Logo

Zach Weinberg Co-founder Flatiron Health

2020 Recap: Barcelona goes virtual

eyeforpharma has once again proven why they are the leaders in this space

Extremely interesting and provided great insights into the best practices and ways of moving forward in the future.

An extraordinary, pioneering job!

The content was superb and well done.

Excellent sessions providing great insights into the future of pharma.

Congratulations on the eyeforpharma virtual work! Very interesting talks and extremely well organised.

I’m grateful to #efpvirtual for making it possible to connect.

This is a great forum and it's working so nicely. Deep and thoughtful exploration.

Congratulations and a huge thank you for this virtual event!

Excellent facilitation and fascinating discussions

Congratulations on the virtual eyeforpharma event! It was a great experience! Thank you for all the insights.

I couldn’t help but feel that I was witnessing the roots of the future being sown today.

Another successful event in Pharma at such challenging times

Holy Sh*t – so impressed!

Wonderful platform. Very valuable.

It was a sheer privilege and an honour to participate.

Thank you for arranging such an event; it is really inspiring and also motivating during this difficult period.

Thank you so much for providing this program virtually… I have learned so much.

It was a memorable experience for the industry.

Thanks for hosting this and having it free so patient advocates could really attend!

This was conference was very well done! Thank You.

Brilliantly DONE!

Its an amazing way for networking.

This virtual conference turned out amazingly done! Good job!

The conference hits on everything I am passionate about.

Many thanks for educating all of us in this difficult time!

In March 2020 for the first time in 2 decades the event was not located in Barcelona. Instead, found in offices, living rooms and bedrooms of over 150 expert speakers still dedicated to sharing their insights via their webcams, as we switched to a completely virtual event due to Covid-19.

With over 15,000 virtual attendees signed-up in a little over 2 weeks we saw record attendance when the industry, and world, was first at its knees to the emerging lockdown. The appetite and desire to come together, share ideas and collaborate at such a complicated time was humbling.

In 2021 we will bring the lessons learnt from this experience together with the irreplaceable magic of face-to-face interaction to create the biggest, most holistic eyeforpharma Barcelona ever.

Why Barcelona 2021 is the must attend pharma event

9 dedicated conference streams

Barcelona is huge – 2000+ people in total. Yet it’s also intimate, tailored just for you. You’ll spend most of the conference in one of 9 tracks with sessions that hit all your buttons.

All stakeholders. All functions. 1 place.

The most cross-functional pharma event in the world – executives from marketing, commercial, sales, market access, medical affairs, patient engagement, RWE, IT, clinical and more.

More than just conference sessions

Sometimes, the best ideas don’t come from the stage. They come from those chance happenings, like when you joined one of the numerous roundtables, workshops or networking events.


The start-up health challenge returns

Our hand-selected health entrepreneurs take to the stage for a grand elevator pitch battle. Who is the most inspirational? You choose the winner!

The best pharma networking

Network with over 2000 other attendees in 15+ hour dedicated networking time, networking events and interactive sessions (plus find the right people with using the dedicated meeting service/app)

The most senior pharma event in Europe

You won’t find a better place to meet your peers since over 69% of the pharma attendees are director-level or above.


9 business critical tracks

Commercial & Sales A new commercial model is needed for the value age – one that empowers and addresses payers, providers and patients as well as physicians.

Digital & Marketing Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.


RWE & Big Data Become the catalyst of trust and quality with smarter use of RWE. Data can speed development, widen access and boost patient outcomes.

Market Access Find out how to create harmony across market access to achieve new levels of sophistication


Medical Affairs Bring quality, authenticity and evidence to every outcome, starting with more open, data-driven scientific dialogue with HCPs and KOLs.

Patient Engagement Let’s move from words to actions – by working on the ‘same side’ as patients and partners to build long-lasting, meaningful services.


Digital Clinical Trials It’s time for a new type of trial: democratized, patient-preferred, siteless and virtual.

Digital Therapeutics Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.


The Innovation Stage Get yourself out of your comfort zone to explore the new frontiers of medicine, from the digitome to advanced genomics via blockchain, AI and more.

Group Passes: a smarter way Companies bringing 20 or greater attendees now benefit from a full-suite service including your own meeting room and a personalised agenda.

Contact for more info

eyeforpharma Barcelona is regarded in Janssen as a critical, must-attend. EVERY YEAR

Kris Sterkens, Company Group Chairman, EMEA

Janssen Logo Kris Sterkens Headshot

Attended by pharma and health innovators from:

Lundbeck's Logo
roche's Logo
EFPIA's Logo
johnson_johnson's Logo

healthcare_businesswomans_association's Logo
bayer's Logo

astra_zeneca's Logo
Proteus Digital Health's Logo

Napp Pharma's Logo
sanofi's Logo
Almirall's Logo
norgine's Logo



Gedeon Richter's Logo
Google's Logo
astellas's Logo
Vifor Pharma's Logo

Caribou Biosciences's Logo
csl's Logo

NICE's Logo
Daiichi Sankyo's Logo

teva's Logo
Oxford University's Logo
Boston Scientific's Logo
pfizer's Logo



novo_nordisk's Logo
Nutricia's Logo
bill_melinda_gates_foundation__red's Logo
lilly's Logo

biogen's Logo
transcelerate's Logo

FDA's Logo
merck's Logo

UICC's Logo
Babylon Health's Logo
servier's Logo
IAPO's Logo



alnylam_pharmaceuticals's Logo
otsuka_us's Logo
iavi's Logo
amgen's Logo

ViiV Healthcare's Logo
ada_health's Logo

takeda's Logo
Merck KGaA's Logo

grifols's Logo
Grunenthal's Logo
allergan's Logo
Abbott's Logo



janssen's Logo
23andme's Logo
Galapagos pharma's Logo
bms's Logo

Medopad's Logo
LEO Pharma's Logo

Flatiron Health's Logo
boehringer_ingelheim's Logo

Benevolent AI's Logo
gsk_logo's Logo
abbvie's Logo
mylan's Logo



celgene's Logo
Helsinn healthcare's Logo
NHS's Logo
shire's Logo

Eisai's Logo
EMA's Logo

UCB's Logo
Amazon's Logo

Medable's Logo
Reckitt Benckiser's Logo
novartis's Logo
nestle_health_science's Logo



Exceptional networking
opportunities

You’d be hard pushed to find better pharma marketing networking anywhere in the world. The Marketing Disruption Summit is the only place to connect with digital innovators and tech decision-makers. Here’s how:


  • Meetings: Use the event app and meetings service to see the attendee list, connect one-to-one and arrange dedicated meetings at the event
  • Interactivity: Over 100 interactive sessions including roundtables, stakeholder panels and immersive workshops
  • Network: 50+ hours of peer-to-peer networking, from The Networking Party to the closing seated banquet and icebreaker drinks

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it.

Real diversity

Barcelona attracts a variety of job titles, geographies, cultures and opinions create a rich tapestry.

The biggest showcase of pharma go-to market solutions

Its not just about conference sessions. eyeforpharma Barcelona is also home to a 120+ booth exhibition hall – packed with solutions to market access, commercial, medical and clinical development challenges.

Floorplan of the venue

1-to-1 Meeting Zone

With the eyeforpharma Meeting & Messaging service, as a sponsor or exhibitor, you’ll be able to set up meetings with prospects and ensure your time onsite is as valuable as possible. Over 1000 meetings were set up in 2019!

Roundtable Zone

Join one of the 60+ discussions taking place on topics including digital marketing, commercial excellence, patient-centricity, market access, RWE and medical affairs. Plus for 2020 we’re introducing the Data Privacy Focus Group.

Digital Therapeutics Stage (Day 2)

Join us for sessions on how to get Digital Therapeutics to market from DTx experts from within and outside of pharma.

Innovation Stage (Day 1)

Hear from healthcare innovators on the new technologies, ideas and science that is set to disrupt the very nature of healthcare and biopharma.

Chill ‘n Charge Zone

Grab a coffee and a pastry and recharge your batteries, and your phone’s!

Digital Clinical Trials Stage (Day 1 and 2)

Find out how digital clinical trials are disrupting clinical development and creating truly patient-centric trials.

Keynote Stage (Day 3 only)

On Day 3, we move the Keynote Stage from the conference room to the Exhibition Floor. Hear from pharma leaders, c-suite and innovators on the strategic issues effecting pharma today.

Here to help

Get in touch with the Reuters Events: Pharma Team

Josh Bramwell Headshot

Josh Bramwell Head of Europe

Izzy Gladstone Headshot

Izzy Gladstone Head of Marketing


Liz Swift Headshot

Liz Swift Head of Partnerships


Blair Gottscho Headshot

Blair Gottscho VP Operations



Henry Payne Headshot

Henry Payne Director of Business Development

Alex Norman Headshot

Alex Norman Business Development Director, Clinical



Joseph Hargreaves Headshot

Joseph Hargreaves Head of Partnerships

Ed Harris Headshot

Ed Harris Head of Partnerships