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We’ve entered a new era. One where being risk averse is the riskiest strategy, long-established operating models have been torn up and reimagined, and where investment into digital innovation – both culturally and financially – has ignited.
Your challenge now? Scale, widen and hone this transformational potential or fall behind rapidly evolving customer and patient need. Digital must be embedded into every facet of your organisation; enterprise data infrastructure, AI and advanced analytics must dictate each stakeholder interaction; and “patient centricity” must become obsolete – so ingrained into your organisation’s every action that it is subconscious.
Join thousands of your peers at the world’s gathering for pharma pioneers and health innovators - Reuters Events Pharma Europe (formerly eyeforpharma Barcelona) – the biggest, most senior and cross-functional commercial pharma event.
We may be in the year of the vaccine, but we’re just beginning the decade of pharma’s awakening.
Ester Banque, Senior Vice President, IntercontinentalReuters Events' Pharma Europe is where we redefine what the pharma industry can do.
Marie-France Tschudin President, Pharmaceuticals Novartis
Catherine Mazzacco President & CEO LEO Pharma
Richard Daniell EVP, Head of Europe Commercial Teva
Myrtle Potter CEO Sumitovant Biopharma
Carinne Brouillon Head, Human Pharma, Board of Managing Directors Boehringer Ingelheim
Nathalie Moll Director General EFPIA
Bill Sibold EVP & Head Sanofi Genzyme
Maha Radhakrishnan Chief Medical Officer Biogen
Catherine Owen SVP, Major Markets Bristol Myers Squibb
Stefan Oerlich President, Pharmaceuticals Bayer
Francesca Wuttke Chief Digital Officer Almirall
Giles Platford President, Europe & Canada Takeda
* Company NPS scores acquired from https://customer.guru/net-promoter-score/top-brands
A special experience by any measure!
Four specific agendas for each of the below functions, bolstered by critical cross-functional sessions – this is no ordinary conference.
Commercial’s industrial revolution is here. As customer preferences and expectations shift rapidly, you can no longer rely on field teams the size of armies and specialty events the size of cities. You must transition to data-driven systems, digital-enabled processes, and HCP-centric virtual tools.
It’s time to re-build your data-foundations and deploy advanced analytics. Reskill reps to become channel orchestrators. Deliver value-driven, personalised content. And combine these new capabilities to modernise your go-to-market model. All this, whilst innovating even more beyond medicines to unlock novel commercial opportunities and find new competitive advantages.
In the wake of global disruption, market access finds itself front and center of the pharma transformation stage. Yet we find ourselves still, frozen in the lights.
On one side, progress towards a value-based system driven by patient-driven outcomes, trusted real-world data, and advanced digital capabilities beckons. While on the other, financial pressure and unthinkable strain on healthcare systems looms ever-present, fostering short-termism and low risk-tolerance across stakeholders.
Finally, everyone understands the value of patient centricity. Now we face the real test of our patient-centric metal – measuring real-world impact and scaling practical approaches to engagement and advocacy that ensure the integration of diverse patient needs, opinions, and goals from R&D through to commercial operations.
To achieve this, we must reimagine what good patient engagement means to care and patient communities and ensure individual-level value is delivered and maintained at every interaction across every team, across each digital support tool and platform, in every piece of content or educational material, and every face-to face meeting and committee.
The industry redefining value of Medical Affairs has never been clearer. When access to HCPs became harder, Medical rose to the challenge to cut through record noise and provide valued engagements when it mattered most – all whilst still generating critical insights to shape decision-making across the lifecycle.
But this is just the start.
Early adopters of multi- and omni-channel strategies are seeing exponential results from building advanced data and analytical capabilities to deliver personalised physician experiences through novel engagement channels, digitally optimised agile content, and next-level HCP profiling. Upskilled MSLs are becoming the orchestrators of this holistic strategy. And new infrastructure capabilities are enabling integrated evidence generation across the organisation.
Nobody wants to sit in a virtual event for three days straight.
That’s why Pharma Europe has been specifically designed to fit within your own busy schedule and prevent fatigue.
High level fireside discussion
Join high ranking visionary leaders as they share their ideas for the future of the industry
Strategic panel discussion
High flying executives discuss how to tackle the big issues of today.
Hard hitting case studies
Take critical learnings from leading projects and benchmark your own progress against the best
Peer to peer discussions
Dive into topic specific interactive discussions, roundtables and workshops across Reuters Events #1 platform
Kris Sterkens, Company Group Chairman, EMEAReuters Events' Pharma Europe is regarded in Janssen as a critical, must-attend. EVERY YEAR
Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it.
Pharma Europe attracts a variety of job titles, geographies, cultures and opinions create a rich tapestry.
Unique voices, one united goal
Pharma EU is huge. But it’s also intimate, tailored just for you. Engage in executive discussions on commercial, marketing, medical affairs, market access, RWE and patient engagement as we re-imagine pharma.
Been there, done that? Not anymore!
Bored of the usual virtual circuit? Don’t just follow the usual crowd - we bring together the most innovative pharma commercial, marketing, medical affairs, market access, RWE and patient engagement leaders and case studies, setting the new standard in pharma.
A team learning experience
Now more than ever we need to be working together for our customers and patients. Participate as a team to catch every drop of insight, make the most of networking and interactive sessions, transform culture as one and significantly save on cost.
Reuters Events best in-class virtual expierence
Sick of sitting at a virtual event for 8 hours a day? We’ve created a best-in-class virtual format that allows you to plan your time effectively and engage in business critical content without overdoing the screen time
World-class online networking
Connect with like-minded attendees via a tried and tested, best-in-class platform, as well as interactive virtual workshops, roundtables and social events to facilitate those chance encounters.
Rockstars of pharma bringing the house down
We are bringing the brightest leaders from the biggest companies to lead the hottest debates. Hear business-critical strategy and how to deliver it straight from those leading it to align your approach with the brightest stars of the industry.
In March 2020, as the world was forced into lockdown, for the first time Pharma Europe was not located in Barcelona. Instead, over the course of just 3 weeks, we pivoted to deliver the 15,000+ attendee event completely virtually, with the aim of connecting the industry in its time of great isolation.
With over 15,000 virtual attendees signed-up in those 21 days, the appetite and desire to come together, share ideas and collaborate at such a complicated and busy time had never been higher. It was a truly humbling experience.
Over 5 days, we delivered 150+ presentations, panels and interactive sessions from 100+ speakers and sponsors to their newly built home offices around the world.
Reuters Events has once again proven why they are the leaders in this space
Extremely interesting and provided great insights into the best practices and ways of moving forward in the future.
An extraordinary, pioneering job!
The content was superb and well done.
Excellent sessions providing great insights into the future of pharma.
Congratulations on the eyeforpharma virtual work! Very interesting talks and extremely well organised.
I’m grateful to Reuters Events for making it possible to connect.
This is a great forum and it's working so nicely. Deep and thoughtful exploration.
Congratulations and a huge thank you for this virtual event!
Excellent facilitation and fascinating discussions
Congratulations on the virtual eyeforpharma event! It was a great experience! Thank you for all the insights.
I couldn’t help but feel that I was witnessing the roots of the future being sown today.
Another successful event in Pharma at such challenging times
Holy Sh*t – so impressed!
Wonderful platform. Very valuable.
It was a sheer privilege and an honour to participate.
Thank you for arranging such an event; it is really inspiring and also motivating during this difficult period.
Thank you so much for providing this program virtually… I have learned so much.
It was a memorable experience for the industry.
Thanks for hosting this and having it free so patient advocates could really attend!
This was conference was very well done! Thank You.
Its an amazing way for networking.
This virtual conference turned out amazingly done! Good job!
The conference hits on everything I am passionate about.
Many thanks for educating all of us in this difficult time!
Get in touch with the Reuters Events team