Wireless case studies



According to AMR Research, wireless ranks at the top of its list of ten technologies to watch in 2001. eyeforpharma East 2001, at the cutting-edge of the e-business pharmaceutical market, is attracting some of the biggest names from the wireless sector of the pharmaceutical industry. Pharmacia and AstraZeneca are already confirmed to speak at this high profile event, where attendees will benefit from the opportunity to network with influential industry executives and gain important insight into the effect of wireless across the enterprise.

The conference, the only one of its kind in the industry, will address wireless in a number of relevant areas, including e-CRM, clinical trials and data capture, as well as how wireless technologies can be implemented in the field with your sales representatives and in business innovation. This is a valuable, must-see event for all those involved with wireless in the pharmaceutical industry.

eyeforpharma already keeps you up-to-date with all the latest wireless news through our Web site at (eyeforpharma.com), and you can learn even more about how your company can benefit from wireless technologies by attending this event. If you would like to receive regular updates on how the pharmaceutical industry is using and approaching wireless, please click here and enter your details (eyeforpharma.com/wireless/update.shtml).

Our research shows our wireless coverage is the most popular of all our news content. One of our most popular stories is our recent news item covering CRF Box's second round of financing from 3i and Stratos Ventures. If this was a story that interested you, you need to register for the eyeforpharma East 2001 event. If you don't, you'll miss a presentation by Timo Ahopelto, CEO and partner of CRF Box, discussing this news and a number of other important wireless-related topics.

All of the biggest names in wireless news are scheduled to speak at the conference. AstraZeneca, another leader in wireless technology adoption will be featured.

These high-level companies will be discussing the issues that interest and affect you at this one off event. The knowledge and insight you will gain by attending this event is immense. Can your company really afford to miss out and risk the possibility of lagging behind its competitors?

You can access our wireless coverage by visiting our site and typing 'wireless' into the search engine, but to ensure you stay a step ahead of your competitors in this exciting new era why not visit (eyeforpharma.com/east) to register for this innovative and definitive event.

eyeforpharma East 2001 will bring you keynotes, case studies and panel sessions featuring keen insight from the leading names in the field, including Bengt Falk, VP Business IT Strategy at Pharmacia, Eeva Valttila, Manager of Information and e-commerce at AstraZeneca, and Timo Apopelto, CEO and Partner of CRF Box. In addition, through a series of executive case studies, you can learn how Pharmacia is employing wireless technologies for business innovation, AstraZeneca is using wireless CRM strategies to empower their sales representatives, and CRF Box is assisting their pharmaceutical clients to leverage the benefits of wireless data capture for clinical trials. If you are involved in the pharmaceutical industry, this is an event you simply cannot afford to miss.