Roche Diagnostics selects Cyber Dialogue to provide platform for Accu-Chek.com
With the implementation of the Cyber Dialogue platform, Accu-Chek.com will deliver information and care management tools to people with diabetes, their families and healthcare professionals. Roche Diagnostics will use Cyber Dialogue to help Accu-Chek.com develop interactive strategies for people living with diabetes and provide online tools to monitor blood sugar, prepare for doctor appointments, count carbohydrates and obtain general information about the disease.
"Roche Diagnostics clearly believes that the key to building long-term relationships on the Web lies in the ability to learn from their customers and respond to their needs," said Thaddeus Grimes-Truck, Vice President of Cyber Dialogue's Health Practice. "Cyber Dialogue has a proven record of addressing the specific business needs of our healthcare clients, and of transforming customer data into actionable marketing intelligence."