MedManage Systems and RxCentric partner to expand use of online drug sampling
Under the terms of the agreement, the partnering companies will provide a new online drug sampling method to a number of prescribing physicians. The agreement will provide RxCentric's online nationally representative communities of more than 25,000 physician members with sample vouchers online through MedManage Systems. Physicians can pass on these vouchers to their patients, who can then redeem them, free of charge, at more than 50,000 participating pharmacies.
In addition, MedManage Systems' physician users will be able to access RxCentric's specialty online physician information and marketing services, including its patent-pending drug search database. The two companies will provide links on their Web sites for easy physician access.
RxCentric expects that the partnership will enhance its ability to offer a broad array of online marketing products to pharmaceutical and biotech companies by allowing physicians to access relevant marketing information and request downloadable drug sample vouchers for use by their patients.
"The MedManage Systems partnership is a natural fit for RxCentric," said Richard Findlay, President and CEO of RxCentric. "Innovation has gained both companies leadership in their respective fields. This new partnership enhances our ability to immediately execute online pharmaceutical detailing, sampling and marketing campaigns within our combined network of physicians and then rollout out the campaign nationally with maximum impact."
RxCentric aims to link physicians' drug information and educational needs with online pharmaceutical product-marketing capability, and provides physicians with customized information in seven targeted medical specialties through its free physician-only Internet Service Provider.
"Our agreement with RxCentric continues to position eMedSample as the choice alternative for providing physicians with pharmaceutical product samples," said Zach Hector, CEO of MedManage. "As we continue to contract with the pharmaceutical manufacturers and expand the MedSample product, the RxCentric agreement further extends our reach with physicians, while providing greater exposure to pharmaceutical products to better meet physicians and patients' needs for particular medications."
Through medical specialty channels, RxCentric also aims to give physicians an online base that provides access to peer reviewed, objective medical information, as well as resources for their personal interests like news, finance, sports and leisure.
Physician users can also access RxCentric's drug information databases, with information provided by Facts and Comparisons, as well as medically relevant links.
Users can also access a variety of pharmaceutical company-sponsored information and services through RxCentric's suite of online products, including online detailing and sampling, continuing medical education (CME) and online events.