MedCases links physicians online with ITXC Push to Talk service
Under the terms of the agreement, MedCases has placed Push to Talk buttons throughout its Web applications, to enable its medical professionals to establish a voice connection with pharmaceutical representatives or Medcases' customer service agents using their telephones or directly through their computers.
"The Push to Talk service allows MedCases to overcome one of the most common problems in the delivery of Web services - user frustration and session abandonment," said Keith Cox, Co-Chairman of MedCases. "By giving health professionals easy, on-demand access to assistance from a live person from within an interactive Web application, we provide a level of personalized service that is unparalleled. This is useful in our medical training products as well as our pharmaceutical communications services."
According to ITXC, the Push to Talk service, which is designed to enable online businesses to meet consumer demand for high-touch service, is operated on a pay-per-call basis, allowing companies to add the advantage of voice to their Web sites, email promotions and banner ads without capital investment.
"This relationship combines MedCases' experience and reputation in the e-health industry with the power and reliability of ITXC's network and services," said Jeff Gaus, Marketing Vice President of e-commerce at ITXC. "Together, we have created a unique solution for the healthcare industry to integrate e-business applications with voice to meet online business objectives."