FEATURE: FREE Mobile and Wireless Sales Force Strategies report now available

Ten years ago, technology was an enabling service, with the sales force its client. Now, increasingly, technology is not only setting the agenda, it is also setting the strategy.

By Editor on Jun 20, 2006

Ten years ago, technology was an enabling service, with the sales force its client. Now, increasingly, technology is not only setting the agenda, it is also setting the strategy. Technology projects tend to be driven more by the technology available than by the business needs that must be met. Dominant technologies such as Google, Skype and BlackBerry have now taken over the strategy.

"Interestingly, mobile is not being used for what an outside observer might think a pharma sales representatives' primary purpose is: to persuade doctors to prescribe more of their company's products," says John Hosken, the report's author. "Mobile is only - so far at least - being used to keep track of who, when, how often and for how long representatives visit, but not what they say when they finally see a doctor."

So, how does the pharmaceutical industry drive, maximise and, just as importantly, maintain mobile adoption? What does it use mobile technology for? And which devices will best serve its needs?

A free report that summarizes eyeforpharma's Mobile and Wireless Sales Force Strategies event held in Barcelona, 14-15 March 2006 answers these key questions and many more, and is now available for download at: www.keywordpharma.com/mobile2006