Abbott Laboratories standardizes on Siebel e-Business Applications
Siebel ePharma, a version of Siebel e-Business Applications, will provide Abbott with a multichannel customer information management system designed to enable users to evaluate customer needs and promote relevant products.
Abbott's Pharmaceutical Products Division has selected Siebel ePharma to help streamline sales and marketing reporting and analysis activities. In addition, the system is designed to enable Abbott to create a single repository for customer interactions across multiple locations and communication channels. It also aims to allow healthcare sales representatives to initiate and access customer histories from the field, to prepare for more productive sales calls and provide timely reports.
According to Siebel, by using the up-to-date information, marketing teams will be able to create accurate customer profiles for better-targeted campaigns. Siebel eBusiness Analytics, a component of the Siebel ePharma suite, also will provide Abbott's sales and marketing teams with the ability to measure and evaluate business performance across customers, products, sales and marketing.
"Abbott Laboratories' competitive advantage depends on our ability to analyze customer information and quickly, intelligently deploy our sales and marketing resources to introduce physicians to the benefits of our products," said Josita Todd, Vice President of Information Management and Technology, Pharmaceutical Products Division, Abbott Laboratories. "We found Siebel Systems' eBusiness applications targeted specifically for the pharmaceutical industry the best match to help us meet these goals. Our technical evaluation confirmed Siebel ePharma is built on a flexible technology that will easily scale to support Abbott professionals' high level of activity."