Ms the word: Twitter fritters

Hey, this is pharma marketing. This is about making lives better. So get off Twitter and treat it seriously!  

By Malcolm Allison on Aug 4, 2010

Hey, this is pharma marketing. This is about making lives better. So get off Twitter and treat it seriously!

 

I am sitting on the beach at Cogolin, under a warm sun in a blue sky, the waves lapping up the shore and hissing back, paradise spoiled only by the sandstorm from the young blonde who has shaken her towel. 

I have finished my book, which makes me irritable and restless, so I have picked up my wifes Company magazine.

A guilty look to check the pretty blonde is not watching and I dive in.

I cannot find the problem page; strange how we never read womens magazines but we always know where the problem page is.

Not interested in improving my bum with a 6,000 course of fat-dissolving injections and ultrasound either. Or the new line in bikinis - indeed here in France, it seems the women arent that interested either; at least the pretty blonde next door seems to have forgotten half of hers.

 

What does catch my eye is an article about information overload and distraction.

Twitter, Facebook, and email now take up 28% of the time we are supposed to be working.

We have the attention span of goldfish.

Things are so bad that we cannot ignore the buzzing of our Blackberry when we are in company.

I admit that if someone I am talking to starts to check their cellphone while I am with them, I walk off.

I would rather scrape my face against the wall than play second fiddle to a phone. 

So if it is costing me 45,000 to pay for Julie, I am paying 13,000 for Anne, Suzy, Mike (spotty, lank hair), Phil, Steve, that Rahman she met at the disco, Stephen Fry, Robbie Williams, a series of Z list television people, her sister Donna in Wales, half of the Chelsea football team, and her husband Joe.

Sorry, no. This is marketing; its about meeting the needs of customers.

And because it is pharmaceutical marketing, it is about making lives better.

So treat it seriously.

Surely, preventing cervical cancer with a vaccination program is more important that Donna breaking up with Rick?