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Meeting Consumer Demands for Frictionless Mobile Support Experiences

Kate Rayner, (Dec 3, 2020)

Featuring: Wealthsimple, Metromile, Visible & Helpshift

Webinar Recordings: Create Personalized Digital Product Experiences through a deeper customer understanding

JBarrett, (Aug 16, 2019)

WeWork, Fifth Third Bank and Good Eggs share how to Create personalized digital product experiences through a deeper customer understanding

Webinar Recordings: Deliver Unique Mobile Customer Experiences through Personalization, Analytics and Insights

JBarrett, (Aug 16, 2019)

Incite Group have brought together NFL, PGA Tour and Lemonade for a live 45-minute webinar to discuss how you can improve your mobile engagement

The US top digital conference brings together digital product, UX and engagement leaders to discuss digital transformation

Zsofi Kulcsar, (Jul 12, 2018)

Incite Groups Open Mobile Summit (27th-28th November, San Francisco) - The USA's most senior gathering of digital product, UX design and engagement executives from global brands - returns for 2018 with an expanded focus and its most senior line up.

Traitify: Personality-Driven Product Generates Leads

Anonymous, (Jan 22, 2018)

Mobile app Traitify aims to put more personality into the digital experience. In fact, the company’s first product is a personality test that’s designed to match job seekers with employers. It also purports to predict whether applicants will perform well and stay for a while on the job.

Modern Marketing Messaging: Content Rules No Matter the Platform

adaptive, (Nov 6, 2017)

Marketing executives are quick to note that while media and delivery methods have changed, one essential ingredient has not—the message. As Robert Gray finds from a number of leading marketing executives, it's more crucial than ever for marketers to tell their story in a clever, concise way with meaningful content to cut through the clutter.

Scoring Revenue and Growth in the Saturated F2P Games Market

adaptive, (Nov 6, 2017)

Even though the mobile games market is showing massive growth, carving out a piece of the pie is not so easy. In an oversaturated market for free-to-play games, it’s hard to become the next big Clash of Clans. But as Hans Klis reports, creating a good monetization strategy and marketing plan is the key to success.

Mobile Digest: With iPhone X, Apple launches “smartphone of the future”

adaptive, (Nov 6, 2017)

Apple promised to reimagine everything about its flagship device. It might just have pulled it off. Andrew Tolve reports.

Specialized App Uses Mobile Tech to Customize Cyclists’ Rides

adaptive, (Oct 23, 2017)

Mobile technology is not only changing product design and marketing, it’s literally boosting sales on the floor for some retailers.

A Tough Mudder Exec on Storytelling, Personalization & Expanding the Brand

adaptive, (Oct 23, 2017)

Content may still be king but savvy marketers are tweaking their messages to tell stories in different ways for different methods of distribution. That’s a key element in marketing a business that is expanding its brand in new directions, according to Jerome Hiquet, chief marketing officer, Tough Mudder.

Mobile Digest: Commercial jet slams into drone, a first for North America

adaptive, (Oct 23, 2017)

A hobby drone hit a commercial prop plane in Canada. Andrew Tolve reports on why that’s a problem.

Customer Service in an Omnichannel World

adaptive, (Oct 10, 2017)

Tweeting, texting or calling? It should be the consumer's choice—not the company's. Susan Kuchinskas reports on how businesses need to change the customer service game plan to include social media.

Chobani CMO: How Great Content & Storytelling Boosts Brands

adaptive, (Oct 10, 2017)

Marketing executives are quick to note that while media and delivery methods have changed, one essential ingredient has not—the message. It is perhaps more crucial than ever for marketers to tell their story in a clever, concise way with meaningful content in order to cut through the ever-increasing clutter.

Mobile Digest: Buckle up, the era of foldable smartphones is upon us

adaptive, (Oct 10, 2017)

Samsung and ZTE are on the brink of foldable smartphones, as Microsoft waves goodbye to the Windows Phone. Andrew Tolve reports.

Marketing Attribution Part 3: Algorithms, Airbnb, & Acquiring Customers

adaptive, (Sep 25, 2017)

From first click to last click and everything in between, attribution has marketing departments obsessing over the customer journey, pondering precisely which part of it is most important. In the first part of this series, Matt Pigot takes a look at how NASCAR drives better outcomes through internal communication.

PK4 Media: Omnichannel Platform Digitally Tracks Consumers at Home & at the Mall

adaptive, (Sep 25, 2017)

Digital marketing has been a game-changer with marketing attribution and judging success rates. Now PK4 Media is working to bridge that digital verification with tangible results from marketing in the physical world.

Mobile Digest: The new iPhone is in (also, Uber just got kicked out of London)

adaptive, (Sep 25, 2017)

Apple delivers three new smartphones to market as Uber wonders if the bleeding will ever stop. Andrew Tolve reports.

Park Place: Mobile Payments Ease Pain for New Yorkers

adaptive, (Sep 11, 2017)

Parking in New York City can be hell for residents and visitors alike. The city’s ParkNYC app aims to ease that pain. Hans Klis provides a progress report from the Big Apple.

Mobile Digest: Facebook and Equifax flubs show what an illusion cyber security has become

adaptive, (Sep 11, 2017)

Facebook and Equifax are both on defense against hackers and trolls. Also, the iPhone X is here. Andrew Tolve reports.