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Open Mobile Summit Named Top Digital Marketing Conference of 2017

adaptive, (May 15, 2017)

OMS SF is designed to help professionals combat the key issues facing the mobile industry right now.

Oh, Snap: Mobile Social Spend May Help Double Mobile Ad Market by 2020

adaptive, (May 8, 2017)

Mobile advertising may more than double to $72 billion by 2020 as more ads move into the mobile-native social space. Hans Klis examines how one firm sees such exponential growth in a short period of time.

Startup Hopes to See Mobility-Retailer Rewards Program Idea "Validated"

adaptive, (May 8, 2017)

Can free parking or gratis metro rides drive retail sales at brick and mortar shops? A new app is banking that this business plan will be proven and live up to its name, Validated.

Mobile Digest: Waymo fails to deliver knock-out blow to Uber

adaptive, (May 8, 2017)

Uber’s self-driving car program is under threat after revelations of a remarkable feat of cyber espionage. Andrew Tolve reports.

Restaurant Mobile Apps Closing the Drive Through Window

adaptive, (Apr 24, 2017)

The drive-through window helped revolutionize the way consumers got take out. But as Hans Klis discovered, mobile apps allowing hungry patrons to order ahead to avoid long lines are not only altering the experience but restaurant design and the bottom line as well.

Restaurant Mobile Apps Closing the Drive Through Window

adaptive, (Apr 24, 2017)

The drive-through window helped revolutionize the way consumers got take out. But as Hans Klis discovered, mobile apps allowing hungry patrons to order ahead to avoid long lines are not only altering the experience but restaurant design and the bottom line as well.

NextVR CEO on the NBA, Samsung's Galaxy Note 7, and Beyond

adaptive, (Apr 24, 2017)

Mobile-based virtual reality experiences are slipping into the mainstream after Santa delivered a sack full of headsets to early adopters. One area that is offering compelling programming and that has been successful in the early going is sport.

NextVR CEO on the NBA, Samsung's Galaxy Note 7, and Beyond

adaptive, (Apr 24, 2017)

Mobile-based virtual reality experiences are slipping into the mainstream after Santa delivered a sack full of headsets to early adopters. One area that is offering compelling programming and that has been successful in the early going is sport.

Mobile Digest: Facebook bets its future on augmented reality

adaptive, (Apr 24, 2017)

Mark Zuckerberg wants to turn all reality into augmented reality, and he's launched the first mainstream AR platform for developers to make it happen. Andrew Tolve reports.

Mobile Digest: Facebook bets its future on augmented reality

adaptive, (Apr 24, 2017)

Mark Zuckerberg wants to turn all reality into augmented reality, and he's launched the first mainstream AR platform for developers to make it happen. Andrew Tolve reports.

Dynamic Pricing Changing Vacation Planning and Profitability

adaptive, (Apr 10, 2017)

Dynamic pricing has been a game changer for the vacation business, and as Hans Klis reports, some savvy companies and destinations have taken price discovery—finding out what the market will bear in real time depending on conditions-- to the next level.

Dynamic Pricing Changing Vacation Planning and Profitability

adaptive, (Apr 10, 2017)

Dynamic pricing has been a game changer for the vacation business, and as Hans Klis reports, some savvy companies and destinations have taken price discovery—finding out what the market will bear in real time depending on conditions-- to the next level.

Facial Recognition App "15 Seconds of Fame" Captures Sports Fans’ Moments of Glory

adaptive, (Apr 10, 2017)

Many enthusiastic sports lovers enjoy seeing their team play in person, but maybe the only thing some fans like more is seeing themselves or friends on the Jumbotron scoreboard during a break in the action.

Facial Recognition App "15 Seconds of Fame" Captures Sports Fans’ Moments of Glory

adaptive, (Apr 10, 2017)

Many enthusiastic sports lovers enjoy seeing their team play in person, but maybe the only thing some fans like more is seeing themselves or friends on the Jumbotron scoreboard during a break in the action.

Mobile Digest: Samsung looks to regain its luster with new Galaxy S8 smartphone

adaptive, (Apr 10, 2017)

The battery fires and costly recalls of 2016 have Samsung reeling. Can the Galaxy S8 restore the order? Andrew Tolve reports.

Mobile Digest: Samsung looks to regain its luster with new Galaxy S8 smartphone

adaptive, (Apr 10, 2017)

The battery fires and costly recalls of 2016 have Samsung reeling. Can the Galaxy S8 restore the order? Andrew Tolve reports.

The NFL’s L.A. Rams Engage & Enfranchise Fans in First Social Media Uniform Vote

adaptive, (Mar 28, 2017)

The NFL’s Los Angeles Rams hit paydirt with a first-of-its-kind social media campaign that not only engaged fans, but also enfranchised them with a stake in the team's decision making.

The NFL’s L.A. Rams Engage & Enfranchise Fans in First Social Media Uniform Vote

adaptive, (Mar 28, 2017)

The NFL’s Los Angeles Rams hit paydirt with a first-of-its-kind social media campaign that not only engaged fans, but also enfranchised them with a stake in the team's decision making.

In TUNE with Mobile Analytics and Marketing in ’17

adaptive, (Mar 28, 2017)

TUNE survey of marketers looks at four burning issues for the coming year. Susan Kuchinskas reports.

In TUNE with Mobile Analytics and Marketing in ’17

adaptive, (Mar 28, 2017)

TUNE survey of marketers looks at four burning issues for the coming year. Susan Kuchinskas reports.

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