Jul 15, 2019
Fiona answers 7 short questions at #RBSEU 2020
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Ocean Rescue is an innovative campaign to drive change across Sky’s business, suppliers and customers. How important was it that Jeremy Darroch, Sky’s CEO, kicked-off this campaign?
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What have been the impacts to date?
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Your target to remove single-use plastics by 2020 is just around the corner. What have been the biggest challenges / learnings that others could take from this work?
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You have unrivalled access to customers’ homes – through your channels and social media activity – how are you using these channels to drive positive change among customers? Can you share how you’ve driven change and positive impact?
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I read that you’re working with the Premier League to engage clubs to go single-use plastic free. Can you share more?
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How are you looking to scale your efforts through other partnerships? And what do you see as the biggest barrier to achieving these goals?
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Why have you decided to speak at the Responsible Business Summit and share your work?