Gap Inc on how they use social media to enhance their brand, respond

Gap Inc on how they use social media to enhance their brand, respond to crises and manage their reputation

May 2, 2012

Sue Kwon, Director of Social Media at Gap Inc, speaks with Nick Johnson on how Gap Inc shares and manages the use of social media across their departments including CSR, comms, marketing and more.

This interview was conducted before Ethical Corporation/Useful Social Media's reputation preservation and crisis management conference, held in New York on March 5-6 2012

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Gap Inc on how they use social media to enhance their brand, respond to crises and manage their reputation