phil7taylor

phil7taylor

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Access and Evidence

Pharma market access and product...

Jun 13, 2012

Janice Haigh, practice leader, market access Europe at Quintiles Consulting, on...

Commercial

Pharma sales and marketing: Fixing...

Apr 15, 2012

Phil Taylor explores the new sales and marketing strategies suggested by a...

Commercial

Pharma and the evolving role of...

Feb 1, 2012

Phil Taylor reports on the commercial and scientific opportunities facing...

Commercial

Pharma and KOLs: How to create...

Jan 17, 2012

Phil Taylor explores how pharma’s relationship to key opinion leaders is...

Commercial

Don't write off the sales rep...

Oct 5, 2011

Traditional sales reps can still play vital roles in the transition to KAM....

Commercial

Transform reps into KAMs

Oct 5, 2011

Phil Taylor explores how reps can shift their sales strategies from traditional...

Access and Evidence

Medical scientific liaisons: Sales...

Sep 1, 2011

Medical scientific liaisons (MSLs)—the people physicians talk to when they...