Malcolm Allison
Malcolm Allison
Latest posts from :
Ms the word: Keep KOL...
Key opinion leaders should be guides and counsels, not company junkies
M's the Word: Why is your...
If you want to give your product extra horsepower, get involved in the ...
M's the Word: Learning to...
Why a little dose of fear is good for compliance.
Ms the word: Whos the fat bloke in...
*Near enough is not good enough when we are marketing health*
Ms the word: Just give me the truth
Honesty is the best policy - on a CV and in the pharma business.
Ms the word: What I learned by...
*Want to devise a better marketing campaign? Shut up and listen.*
M's the word: Does pharma...
Instead of avoiding PR disasters, it's about time we started talking about...
Ms the word: Get off the phone and...
*Why are we willing to pay more for our cellphones than for our health ...
Ms the word: Twitter fritters
Hey, this is pharma marketing. This is about making lives better. So get off ...