Dr Andree Bates

Dr Andree Bates

Dr Andree Bates's picture
Dr. Andree K. Bates, President, Eularis, is a leading expert in pharmaceutical marketing analytics. Her career has encompassed academic, clinical and pharmaceutical positions around the globe, and she has gained worldwide recognition within the healthcare industry for ROI and marketing effectiveness measures.

Latest posts from Dr Andree:


The Pharma Business Model: How to...

Jan 4, 2018

Pharma needs to adopt the business models of tech companies if it is to flourish


The Time is Now to Move Far Beyond...

Apr 10, 2017

Companies must change their mindset and embrace digital technologies if they...


The Future of the Pharma &...

Jan 31, 2017

There are more similarities between the two than you may think


Will Physicians Become Obsolete?

Nov 4, 2016

Will that target market soon become obsolete in the choice of medication and...


Pharma Customer Journey Mapping

Oct 7, 2016

Use AI to engage people - not personas.


iPad and Tablet Use in Detailing:...

Jul 27, 2016

Apart from the hardware, is everyone getting the most they can out of these?


Are You Getting the Most From the...

Jun 24, 2016

In order to be successful, companies and brands need to differentiate...


Leading Marketing Excellence with...

Apr 22, 2016

Many companies are not as "leading-edge" in terms of analytics as...


Digital Marketing: Time to Start...

Feb 24, 2016

Is digital being used effectively by pharma?


Predictions for 2016 - Pharma and...

Dec 14, 2015

As 2015 draws close to an end, we begin to reflect upon where we are now and...