drkoop.com and I-trax collaborate on Web-based health management products and services
"Physicians, hospitals and employer groups today are seeking ways to provide customized health management services for the communities they serve in a secure environment where people can maintain their personal health records," said Bill Carlson, Vice President of Business Development and Sales for drkoop.com. "drkoop.com and I-trax have established one of the healthcare industry's first Web-enabled health services that can help to reduce administrative costs, improve patient care and strengthen customer loyalty. Sharing knowledge is the key to building closer ties to patients and physicians. Last year more than 50 million people used the Web to seek out health and medical information. Today's consumer is actively engaged in the management of his or her health, and our new services offer an online channel to better facilitate this growing trend."
"The combination of I-trax eCareCoordination technology and physician/consumer connectivity and the quality of content, trusted source and brand recognition offered by drkoop.com is a very attractive platform for providers, and adds enhanced benefits to employers looking to help their employees maintain good health and promote wellness lifestyles," said Frank Martin, Chairman and CEO of I-trax.
The agreement is based on a joint performance of $42 million in cumulative aggregate net sales through the first thirty-six months. It is expected that generally, the two companies will share revenues on a predicted 50/50 basis in the integrated delivery network market and with drkoop.com's customers. Other markets will also be available to the companies and revenue sharing will vary according to product mix.
Under the terms of the agreement, drkoop.com's 2 million registered users will gain access to a number of new services, including personalized health content, as well as alerts, reminders and notifications to educate and inform customers based on their individual profiles and interests; physician workflow applications, designed to provide enhanced capability for patients, physicians and care managers, to request and automate tasks such as school health forms, send reminders, request refills and exchange administrative information to improve patient input, save time and extend patient convenience; and online "MedWizards", designed to allow patients to assess and track their health and update their personal health records with new information and outcomes. In addition, patients are able to authorize their physicians to access and contribute to their personal health profile, therefore creating a record that helps facilitate prevention, wellness and care coordination.
"Our new combined offering allows us to enhance value for existing drkoop.com Community Partner Program customers and existing I-trax customers of our asthma, diabetes and cardiac disease management services and technology," said Shikha Sethi, President of MyFamilyMD Consumer Services at I-trax. "Healthcare organizations seeking results-oriented, streamlined care solutions will find compelling value in our offering."