Will the real Marketers stand up? - you are all sales men
Marketing and Marketers are weasel words, they have lost their meaning and to some extent their purpose. I am tired of living a lie, most Pharma Marketers are fake!
By on Mar 5, 2009Marketing and Marketers are weasel words, they have lost their meaning and to some extent their purpose. I am tired of living a lie, most Pharma Marketers are fake!
Granted they are hard working, focused and do a good and neccessary job, but it is not marketing and it's at the root of some of our problem.
Marketer's are supposed to be the voice of the customer within the organisation, let's be frank some of our sales reps are more empathetic towards customers. We spend millions researching how to extract money from them but not about how to ensure we are delivering value
Our segmentation is about who can prescribe rather than whose need we can meet. Marketers segment to meet needs, sales people segment to target those with money. We love branding and we use it like a magic posion that makes everything OK. our idea of building a brand is...................... Advertising? new sales aid? What value are we delivering? Oh! I get it that's the job of R&D and your job is?
Need i go on, there is no surprise here most of our marketrs are recruited from sales trained on the job by sales men, spend their life supporting sales men and are measured on sales, so any suprises our marketers are repackaged sales men?