Value chain or value drain?
We are all familiar with the concept of value chain. How the batton is passed from one function to another, each adding value until it is delivered to the customer.
By on Feb 23, 2009We are all familiar with the concept of value chain. How the batton is passed from one function to another, each adding value until it is delivered to the customer. Does this phenomenon exist in Pharma?
R&D kick starts the process based on identified needs and pass it on to various department including clinical, manufacturing and strategic marketing to bring the products to market
Do the local marketers continue this value adding process or are they an extension of the sales team? Do they think about how to add further value to the customer? Each function must be able to quantify the value they add to customers. We must remember that Marketers are the customers' champion within the organisation, therefore we must spend as much time adding value as we do selling it. What value do you think local marketers add?