Some of the best healthcare blogs and ebooks of 2009
As we move into 2010, I've been thinking a lot about what I've learned this year, much of it triggered by the tremendous number of thought leader blogs, eBooks and white papers that I've read this year. While there is no way to capture all the great work happening 24/7, here's a smattering of a few (well maybe more than a few') that you may want to read or re-read as we get ready to step into 2010...
Topics cover a range- from social media and technology, to ePatients and marketing, including implications for Pharma and Healthcare, in the US and Europe. Please feel free to share other posts that you found valuable. Happy reading...
Best Blogs
Social Media, Platforms and Technology
Ten Thinks' You Should Know about Social Media by Shwen Gwee at Med 2.0 blog
Pharma Should Forget About Social Media Monitoring by Jonathan Richman at Dose of Digital
Pharma Don't Be Shy About Social Media by Wendy Blackburn at ePharma Rx, Intouch Solutions
10 Social Media Watch-outs for Pharma and Healthcare Marketers by Ellen Hoenig, Notes from the Back of the Book
7 Inputs to a Social Media Strategy by Adam Cohen, A Thousands Cuts blog
5 Social Media Myths by Digital Tonto blog
The 3 F's and 3 R's of Social Media Marketing by Chris Boyer, Hospital Online Marketing
Lee Aase, Mayo Clinic: The Future of Health Brands and Social Media and Greg Matthews, Humana: The Future of Health Brands and Social Media by Eric Brody at Healthy Conversations
A Clinical Infusion of Google Wave and Healthcare's Google- Facebook -Twitter Platform by Phil Baumann
Is Google the New FDA? By John Mack at Pharma Marketing blog
Google Real Time Search and Crisis Communications and Google and Pharmacovigilance by Mark Senak at eyeonfda blog
Google Sidewiki and Implications for Pharma Brands by Adam Cohen, A Thousand Cuts blog, Rosetta
Why Pharma Needs to Pay Attention to Wikipedia, Guest post Eileen O'Brien at Notes from the Back of the Book
Readability of the Top 50 Prescribed Drugs in Wikipedia by Kevin Kruse, The Patient Will See You Now
Pharma and Twitter: Who's Got Hand by Mark Senak at eyeonfda blog
Follow the Engagement-visualizing #FollowPharma by Silja Chouquet at Whydotpharma blog
The Increasing Use of Social Media to Recruit Patients for Clinical Trials by Sally Church at Pharma Marketing Strategy blog
Video Games: Key to the Future of Pharma and Healthcare? By Ellen Hoenig, Notes From the Back Of the Book
Why the Pharma Industry Should Care About Augmented Reality Guest Post by Sven Larsen of Pixels and Pills at Fard Johnmar's Walking the Path blog
Pfizer and Social Media-- an Update by Steve Woodruff at Impactiviti blog and consultancy
Social Media ROI for Hospitals and Health Marketers by Kevin Kruse and Kru Research blog
Splitting ROI by Just So You Know blog (Meredith Gould and Daphne Leigh Swancutt)
Europe You need to Tackle Social Media Now by Silja Chouquet at Whydotpharma blog
The Pachyderm in the Parlour: resisting the legitimation of DTC social media activates in Europe by Andrew Spong STweM blog and consultancy
Pharma, Marketing and Paradigm Shift
What's Hot In Oncology: A Review of 2009 and Predictions for 2010 by Sally Church at Pharma Marketing Strategy blog
Pharma Still Uneasy About Getting Social, Pharma Blog Review by Chris Truelove
The Pitfalls of Doing Nothing by Steve Woodruff at Impactiviti blog and consultancy
Ten things Pharma Companies Will Never Try (But Should) by Jonathan Richman at Dose of Digital
Will Patients Find Value in Discussions with Pharma? By John Mack
Question For Healthcare Marketers: Do You See Patients as Consumers? By Eric Brody at Healthy Conversations
Save Boobs Blasts Attention Glut (guest post Fard Johnmar) Just So You Know blog (Meredith Gould and Daphne Leigh Swancutt)
Refining Patienthood Project Launches: Aims, Goals and Many Questions Ahead by Jen McCabe, Jen's Posterous Health Management Rx
Why Programming Microchoice and Microcontrol into the Healthcare system will lead to the Equivalent of the Microprocessing Revolution by Jen McCabe Jen's Posterous Health Management Rx
Splitting Trouble and Talking Trash by Just So You Know blog (Meredith Gould and Daphne Leigh Swancutt)
Pharma and Social Media: What Roles Should Personas Play? by Ellen Hoenig at Notes from the Back of the Book blog
CMO 3.0: Why Marketing is the New Finance, Odom Lewis, Healthcare Marketing and Medical Executive Search
ePatients, Patients and Consumers
Video "Tale of 2 ePatients": Pecha Kucha Limerick Dr Val Jones via The Patients Will See You Now, Kevin Kruse and Kru Research
Mayo Clinic Music Fun and A Bite of Life at Sharing Mayo Clinic
Disease Guilt by Steve Woodruff at Impactiviti blog and consultancy
Abandon Hope All Ye Who Enter Here, Have Something Messed Up Happen? By Jen McCabe, Jen's Posterous
What Part of Give Us Our Damn Data Do You Not Understand by Dave deBronkart at e-patients.net
ePatient 2009: Voice of the Patient by Kerri Morrone Sparling, at sixuntilme.com
A Patient's Perspective: Day Two of FDA Public Hearing (#FDASM) by DC Patient
Advice to a Cancer Patient Facing News He Didn't Want and Don't Let the Median Scare You To Death by Dave deBronkart, The New Life of ePatient Dave blog, Dave deBronkart
The Pew/Health Internet FAQ by Susannah Fox at e-patients.net (Leads Health Research and Internet Strategy for Pew Internet and American Life Project)
The Social Life of Health Information by Susannah Fox, Pew Internet and American Life Project
What Pharma Can learn from Communities' Opinions by Andrew Spong STweM
The Role of Physician Trust and Communication in Filling New Prescriptions by Kevin Kruse, Kru Research
Best eBooks and White Papers (free)
Best Learning Actions for Pharma and Healthcare Marketers in 2010? Reflections by 12 Sage Bloggers and Thought leaders, Editor Ellen Hoenig AdvanceMarketWoRx
Overcoming Our Social Challenges: Getting Started with Social Media in Biotech by Shwen Gwee
A Bright Future for Digital, a Dimmer One for Pharma by Len Starnes, Bayer Schering Pharma
Pharma and Healthcare Social Media Principles by Jonathan Richman Dose of Digital blog, Bridge Worldwide
Social Media: What's In It for Pharma? A Digitas Health Social Media POV by Sarah Larcker
Getting Started with Social Networking by Steve Woodruff of Impactiviti blog and consultancy
Pharma Twitterama: Exploring the Use of Twitter in Pharma and Healthcare by Shwen Gwee at Med 2.0 blog
WEGO Health Webinar: Twitter Power Tools for Health Activists by Shwen Gwee at Med 2.0 blog
140 Healthcare Uses for Twitter by Phil Baumann
Social Media and Pharma: Is their value? By Richard Meyer
Monitoring Adverse Events in Social Media for Pharma's Biggest Brands: Hopeless Task or Simple Project? Mini-white paper, Jonathan Richman Dose of Digital
An Edelman Report: Insights and Recommendations in the Wake of the FDA Social Media Hearings, The Health Engagement blog
Considering Neuroscience to Improve Consumer Communications- FDA Advisory Committee Meeting by Ellen Hoenig, AdvanceMarketWorx Notes from the Back of the Book blog
ePatient White Paper by ePatient Scholars team, ePatient.net (2007- but still including this classic!)
Best Wikis
#FDASM by Fabio Gratton of Ignite Health
Pharma and Healthcare Social Media Wiki by Jonathan Richman at Dose of Digital
Hospital Social Networking List by Ed Bennett