SLEPT analysis - time to wake up

In uncertain econmic environments like we have now, the importance of strong environmental analysis is easy to appreciate.

By 'Mal Barnard' on May 6, 2009

In uncertain econmic environments like we have now, the importance of strong environmental analysis is easy to appreciate. However most of our SLEPT analysis are at risk of putting our buisnesses to sleep Another popular business tool that has suffered from gross misuse and when we really needed insights our SLEPT analasis left us in no man's land. The point of this analysis is to get an insight into the future so we can prepare for it. therefore the factors are not nearly as important as their implications More than implications the combined implications of the slept factors will ensure we get an accurate view of what the future holds for us. Find out more from this useful article on the subject https://secure1.cim.co.uk/filestore/resources/sleptbsmith.pdf