Putting patients centre stage for strategy?

*Di Stafford* from *The Patient Practice* comments on PwC's recent report: *Pharma 2020 - The Vision* and highlights the renewed focus on patients as key influencing stakeholders, and the role patient understanding can play in value creation.

By Di Stafford on Feb 27, 2009

Di Stafford from The Patient Practice comments on PwC's recent report: Pharma 2020 - The Vision and highlights the renewed focus on patients as key influencing stakeholders, and the role patient understanding can play in value creation.

Ive just been reading Price Waterhouse Coopers recent report: