The "Master List" of Healthcare and Pharma Social Media Programs

Lately, I've heard and been part of many conversations and fielded a lot of questions all asking the same thing: "Are there any healthcare companies using social media?" or "Are any pharma companies u

By Jonathan Richman on Mar 25, 2009

Lately, I've heard and been part of many conversations and fielded a lot of questions all asking the same thing: "Are there any healthcare companies using social media?" or "Are any pharma companies using ?"

I've handled these in the past as one off answers, but I thought there might be a better way...a wiki. Why not answer this social media question with a social media answer?

So, over the past month or so, I've created a healthcare and pharma social media wiki. It's grown everyday as more and more people contribute. Everyone who visits is generally surprised by the sheer volume of projects. It turns out that there are quite a few social media examples out there for healthcare and pharma.

Here's where you come in. I'll be adding to the list from time to time, but it's supposed to be owned by all of us. That means you have to add to it. Just like Wikipedia, it'll only be as good as its contributors.

Visit the Pharma and Healthcare Social Media Wiki. Full instructions on how to add to the wiki are included there.

Thanks in advance for your contributions and I hope the list is valuable to you. Please feel free to leave any feedback on how to make even more valuable in the future.

Jonathan is Director of Business Development for Bridge Worldwide, a leading digital and relationship marketing agency, and regularly writes about pharma marketing on his blog Dose of Digital. Feel free to send him a tweet to @jonmrich.