I had a dream.....

The public love the pharmaceutical industry, employees are proud of what they do and we are Wall st's favourite sector. Why?

By 'Mal Barnard' on Mar 5, 2009

The public love the pharmaceutical industry, employees are proud of what they do and we are Wall st's favourite sector. Why?

This industry acts patients first rather than talks patients first. Proposition are designed around end user needs with thorough considerations for all stakeholders

We are in the life saving and life enhancement business rather than pill pushing and boy do you notice it. Equal amount of effort is put into prevention as is put into management of the disease areas we manage

Our relationship with Payors and Goverments is empathetic and we actually manage to implement win-win plans that is mutually beneficial to both sides

Our reps are as motivated by the difference their efforts make to real lives as they are with their bonus. These are medical representatives not sales men

Every stakeholder in the value chain adds value to the patients and is totally patients focuses

And they are incredibly profitable and the public could not be happier with this ethical, transparent and life changing industry that is obsessed with doing good and making a difference

THEN I WOKE UP AND MY COFFEE HAD GONE COLD

Dream or potential reality?