Personalized Medicine March 2011

eyeforpharma has recently developed a landmark event to be held in London on 9th/10th March focusing on the increasingly topical Personalized Medicine.



 

eyeforpharma has recently developed a landmark event to be held in London on 9th/10th March focusing on the increasingly topical Personalized Medicine. To ensure our readers are kept informed about this exciting area https://www.reutersevents.com/pharma/ has developed a series of insightful articles looking at Personalized Medicine and the role that it could play in pharma's future. Read on below for a summary and link to every piece recently published

Personalized Medicine- A kickstart for innovation - Angelo DePalma

Angelo DePalma reports on how personalized medicine may further weaken the blockbuster model of drug development but open up lucrative new niche markets

How to build value through comparative effectiveness research - Angelo Depalma

Angelo DePalma explores how pharma firms can benefit from comparative effectiveness research (CER) regardless of their drug’s marketplace position

PM- The need for collaborative business models- Clare Sansom

Iain Miller, executive director of theranostics at French in vitro diagnostics company bioMérieux, on the importance of partnerships in personalized medicine

PM- The partnership imperative- Clare Sansom

Cecilia Schott, business development director for personalized healthcare with AstraZeneca, on why partnerships between pharmaceutical and diagnostics companies are key to the success of personalized medicine

PM- A systems based approach- Greg Maguire

Dr. Greg Maguire, cofounder and CEO of BioRegenerative Sciences, on the coming personalized medicine revolution in healthcare

PM- Regulating companion diagnostics- Clare Sansom

Clare Sansom reports on why this is a key time for regulating diagnostics

PM- Roche success in skin cancer trial- Clare Sansom

Roche’s potential first-in-class drug could be a crucial milestone in personalized medicine