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Last in a four-part series on personalization in 2017
Third in a four-part series on personalization in 2017
Read this, the last in our three-part 'marketing...
Matt Pigott, (Aug 24, 2016)
Marketing Attribution: Second in our three-part series
Matt Pigott, (Aug 16, 2016)
Marketing Attribution: first in a three-part series
Matt Pigott, (Jul 22, 2016)
The third and final installment of our three-part series on content and the art of brand storytelling.
Plus…how Disney is knocking personalization out the park!
Matt Pigott, (Jul 8, 2016)
The first installment of our three-part series on content and the art of brand storytelling
Matt Pigott, (Jul 1, 2016)
The first installment of our three-part series on customer service in a digital world
The second part in our three part series investigating customer service in a digital world
Matt Pigott, (Jun 13, 2016)
To get personalization right, consider what wine.com and Room & Board are doing
Matt Pigott, (Jun 1, 2016)
Confusing customization and personalization is common, but there’s a world of difference between the two.
Mark Kersteen, (Jan 27, 2016)
This year’s Incite Summit: East led to a wealth of insights and soundbites.
Jayne Blake, (Jan 26, 2016)
The best way to cultivate loyalty is regular and meaningful communication.
adaptive, (Dec 9, 2015)
Greg Stuart and Jay Dunn discuss the importance of new platforms and applications within marketing.
Mark Kersteen, (Dec 8, 2015)
The following is a summary of the session "Build Meaningful Connection with a Brand That Stands for Something" from Incite Summit: East.
Matt Pigott, (Dec 8, 2015)
Toyota, Walmart, Target, and McDonald's are taking enormous strides to connect with the next generation of multilingual, multicultural customers
adaptive, (Dec 8, 2015)
FreshDirect, AOL, BaubleBar and StriVectin panelists share their insights on content creation and social media activity.
adaptive, (Dec 4, 2015)
Jennifer Swartley and Maia McCann explain the necessity of hiring and training like a digital-first publisher. Constantly working towards amping up a...
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