Communications

Delivering the personal touch: don't creep out your customers
Last in a four-part series on personalization in 2017
Delivering the personal touch: why more brands are turning to voice
Third in a four-part series on personalization in 2017
More platforms. More devices. How are brands making sense of (and...
Read this, the last in our three-part 'marketing...

The big data well – how will it be tapped into and capitalized upon?
Matt Pigott, (Aug 24, 2016)

Marketing Attribution: Second in our three-part series
Marketing Attribution: data is power, so long as you know how to interpret it
Matt Pigott, (Aug 16, 2016)

Marketing Attribution: first in a three-part series
Content and the platform puzzle: how the Discovery Channel solved it
Matt Pigott, (Jul 22, 2016)

The third and final installment of our three-part series on content and the art of brand storytelling.
Can fewer touchpoints lead to less CMO stress and happier customers?
Matt Pigott, (Jul 22, 2016)

Plus…how Disney is knocking personalization out the park!
Brand storytelling: how to deliver content that hooks and holds
Matt Pigott, (Jul 8, 2016)

The first installment of our three-part series on content and the art of brand storytelling
To achieve great customer service, perfect the art of technology
Matt Pigott, (Jul 1, 2016)

The first installment of our three-part series on customer service in a digital world
Is face-to-screen better than face-to-face?
Matt Pigott, (Jul 1, 2016)

The second part in our three part series investigating customer service in a digital world
101 shades of grey: why marketers must know, name and tag them
Matt Pigott, (Jun 13, 2016)

To get personalization right, consider what wine.com and Room & Board are doing
Personalization vs. Customization: What's the difference?
Matt Pigott, (Jun 1, 2016)

Confusing customization and personalization is common, but there’s a world of difference between the two.
How to create compelling content: Advice from FreshDirect, AOL, Digiday, and more
Mark Kersteen, (Jan 27, 2016)

This year’s Incite Summit: East led to a wealth of insights and soundbites.
6 tips for keeping in touch with your B2B customers
Jayne Blake, (Jan 26, 2016)

The best way to cultivate loyalty is regular and meaningful communication.
Adapt to - and Succeed With - New Customers, Tools, and Platforms
adaptive, (Dec 9, 2015)

Greg Stuart and Jay Dunn discuss the importance of new platforms and applications within marketing.
Courage and Authenticity: an extract from the Incite Summit: East 2015 eBook
Mark Kersteen, (Dec 8, 2015)

The following is a summary of the session "Build Meaningful Connection with a Brand That Stands for Something" from Incite Summit: East.
How Toyota, Walmart, and more are marketing to more diverse customers
Matt Pigott, (Dec 8, 2015)

Toyota, Walmart, Target, and McDonald's are taking enormous strides to connect with the next generation of multilingual, multicultural customers
Create and Share Content Your Audience Will Love
adaptive, (Dec 8, 2015)

FreshDirect, AOL, BaubleBar and StriVectin panelists share their insights on content creation and social media activity.
Start the Presses: Go From Brand to Publisher to Win Over Customers Organically
adaptive, (Dec 4, 2015)

Jennifer Swartley and Maia McCann explain the necessity of hiring and training like a digital-first publisher. Constantly working towards amping up a...

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Mobile Must Evolve: Open Mobile Summit Day One Wrap Up