TripTelevision, a video sales and marketing platform, has formed a partnership with ICE Portal (ICE).

Published: 30 Jul 2008

TripTelevision, a video sales and marketing platform, has formed a partnership with ICE Portal (ICE).

The two companies will focus on creating a worldwide rich media environment for the online consumer. TripTelevision's Intelligent Selection smart technology interacts and engages users by adjusting the video to match the tastes and needs of an individual customer; each and every time they visit.

ICE Portal President Henry Woodman said, "Each year more consumers are demanding to see visuals on the travel sites that they frequent. As video and other types of rich media become a greater influencing factor in online travel booking behaviour, travel suppliers must find a way to differentiate themselves from their competition."