Hotel chain Riu Hotels & Resorts has chosen online marketing agency Harvest Digital for its digital marketing account in the UK.

Published: 08 Aug 2008

Hotel chain Riu Hotels & Resorts has chosen online marketing agency Harvest Digital for its digital marketing account in the UK.

Harvest will produce online display advertising creative and manage integrated media planning and buying for the company.

The chain has tasked the agency with designing creative that generates a word of mouth buzz. For its part, Harvest designed creative, which reflects the brand values of tradition, quality, and service with a stylish twist.

Harvest has produced modern creative with a 'less is more' theme to show quality and relaxation designed to appeal to couples aged 25-54 and young families with children. One campaign will concentrate on promoting hotels in Spain, Portugal, the Balearic Islands and the Canary Islands and another will launch the new four star ClubHotel Riu Buena Vista in Tenerife.

Harvest Digital has booked online media on sites including Tripadvisor as well as rich media banners on Riu.com.

Fernando Rodriguez Merino, director - consumer marketing, European Division, Riu Hotels said, "We are increasing our brand advertising in the UK and will continue to run the advertising to encourage people to take holidays in Autumn when we see an increase in high-end vacations and people seeking to holiday away from the crowds."