Multimap has launched a digital ad campaign, featuring animated characters from Wallace and Gromit creators Aardman Animations in the ads.

Published: 12 Aug 2008

Multimap has launched a digital ad campaign, featuring animated characters from Wallace and Gromit creators Aardman Animations in the ads.

The campaign is the first since Microsoft acquired the Multimap business in December 2007.

Designed by digital agency LBi, the campaign features a pair of pigeons getting involved in all manner of misadventures to illustrate Multimap's Bird's Eye location-finder service. Users are invited to ask the pigeons to find certain landmarks, but the animated birds instead end up having accidents and misunderstandings.

Jim Cruickshank, director of mapping, shopping and local for Microsoft EMEA, said the characters were a fun way to highlight specific features that follow the redesign of the site.