Google has announced the worldwide expansion of its pay-per-action advertising beta.

Published: 24 Jun 2007

Google has announced the worldwide expansion of its pay-per-action advertising beta.

Pay-per-action is a new pricing model that allows advertisers to pay only when a pre-defined action is completed on their site, such as when a user makes a purchase, signs up for a newsletter, or completes any other clearly defined action.

The company had come up with the launch of the pay-per-action advertising beta in March 2007.

As per the latest development, advertisers in the beta will see an alert in their AdWords account informing them that they can now create pay-per-action campaigns. Going forward, advertisers who have enabled AdWords conversion tracking and received more than 500 conversions from their CPC and CPM-based campaigns in the past 30 days will be automatically added to the beta on a rolling basis.