British Airways has launched a customer experience campaign in support of London Heathrow Terminal 5.

Published: 06 Aug 2008

British Airways has launched a customer experience campaign in support of London Heathrow Terminal 5.

The objective of "T5 is Working" campaign is to present an accurate portrayal of how Terminal 5 is performing, demonstrating that it is now working effectively.

The campaign will appear in print, online, outdoor (including digital outdoor), radio and through direct channels. There will be daily executions featured over 38 days of the campaign during August and September.

The details will be demonstrated though photography of real customers during their journey though T5 captured the day before the ads appear in print.

The campaign has been developed by Bartle Bogle Hegarty and will demonstrate how the terminal is working effectively by illustrating the length of time it take to pass through security, for instance.

"The aim of the campaign is to communicate to the travelling public in an open and factual way that Terminal 5 is now working well," said BA general manager for marketing communications Katherine Whitton. "The campaign will show that Terminal 5 is a fantastic building that provides a high-quality travel experience and will encourage travellers to try it for themselves."