Avvio.com has signed deals with Hertz and TripAdvisor to allow over 350 of their hotel clients to advertise on both websites for no upfront cost.

Published: 10 Jul 2008

Avvio.com has signed deals with Hertz and TripAdvisor to allow over 350 of their hotel clients to advertise on both websites for no upfront cost.

Avvio clients will now be able to display their hotel website address on their review page on TripAdvisor, encouraging reviewers and researchers to click directly through to the hotel's own website to make a booking, rather than using third party portals.

Hertz will be including a 'Hotel Special Offer' page on its website and will also publish hotel promotions to their Gold Club Members.

"This new channel-to-market for hotels has been made possible through Avvio's unique Affiliate Marketing solution. Although Affiliate Marketing has been about for some time, due to recent technological advances, its potential as a business delivery tool is only now being recognized," said Frank Reeves, Founder and Chief Technical Officer, Avvio.com.

Reeves added, "The goal of our primary software offering is to grow sustainable direct business for hotels. Our Affiliate Marketing solution enables hotels to sell more and reduce distribution costs whilst sitting intimately with a client's long-term Internet strategy for developing direct online business."

Avvio.com, which boasts over 700 clients, began trading in February 2002 and currently employs 40 people at its offices in Limerick, Dublin, Germany and the UK.