Accor North America has entered into an agreement with VFM Interactive to provide rich media management and distribution services to its Motel 6 properties.

Published: 15 Aug 2008

Accor North America has entered into an agreement with VFM Interactive to provide rich media management and distribution services to its Motel 6 properties.

As part of the agreement, VFM will distribute newly created online video tours for participating Motel 6 properties to partner travel and travel-related websites, including major OTAs and travel intermediaries such as the GDSs and Pegasus among the others

In addition, Accor North America will utilise VFM's web-based digital media management platform, Vscape, to manage and distribute Motel 6 property photos to VFM's distribution network.

Anne Lawrence, VP - Distribution Services, Accor North America said, "Recently, we created rich media tours for many of our Motel 6 properties so we could more effectively showcase all of what our Motel 6 properties have to offer to online consumers."

Referring to VFM's association with North American Sofitel and Novotel hotels, Lawrence said that VFM was chosen to ensure that company's Motel 6 message would reach as many online consumers as possible.